{"id":4374089,"date":"2022-04-12T17:16:10","date_gmt":"2022-04-12T15:16:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/whats-new-with-googles-search-ads-360\/"},"modified":"2025-12-08T13:41:28","modified_gmt":"2025-12-08T11:41:28","slug":"whats-new-with-googles-search-ads-360","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/whats-new-with-googles-search-ads-360\/","title":{"rendered":"What\u2019s new with Google’s Search Ads 360"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhat\u2019s new with Google’s Search Ads 360\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWillem Blom\t\t
\n\t\tImpact investor & Global SVP Growth – DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t12 April 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tSearch Ads 360 (SA360) plays an important role in managing SEA advertising campaigns. The platform helps agencies and marketers to efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.\t<\/h2>\n\n\n\t\tAs of February 2022, SA360 has been revamped with an updated UI, bolstered enterprise features such as Performance Centre, cross search engines feature adoption, support for new campaigns like Performance Max and Discovery Campaigns, and full integration with Google Analytics 4 properties, which were previously only available in GA360 enterprise version.

In this article we will cover all major updates you need to be aware of, and how you can make the best use of the platform to achieve optimal added value.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t