{"id":4373914,"date":"2022-07-01T11:01:40","date_gmt":"2022-07-01T09:01:40","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/three-top-trends-in-digital-according-to-omr-2022\/"},"modified":"2025-12-08T13:40:48","modified_gmt":"2025-12-08T11:40:48","slug":"three-top-trends-in-digital-according-to-omr-2022","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/three-top-trends-in-digital-according-to-omr-2022\/","title":{"rendered":"Three Top Trends in Digital According to OMR 2022"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThree Top Trends in Digital According to OMR 2022\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tFabienne Schneuwly\t\t
\n\t\tMarketing Manager Europe\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 July 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\tAfter a pandemic-related break of two years, the OMR<\/a> (Online Marketing Rockstars) event returned to its hometown of Hamburg in May 2022. With over 70,000 attendees, 700+ speakers, 500+ exhibitors and 250 masterclasses, and 10 stages, this year\u2019s edition was the biggest OMR to date.

Despite the diversity of the digital field, a few ongoing topics seemed to rule the debates and discussions. Here are three top trends according to OMR 2022.\t<\/h2>\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tBrave new Web3 world\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tWeb3 is what experts call the future of the internet<\/a>. By now, we\u2019ve probably all heard about cryptocurrencies, the metaverse and NFTs. They\u2019re all part of a blockchain-based version of the World Wide Web that promises users a better experience and more control. Web3 is heralded as the solution to current problems the internet faces, particularly in regards to its decentralised set-up that allows users to keep ownership of their data.

The metaverse and NFTs are particularly interesting for brands and digital marketers. At the world\u2019s first 24-hour Meta Festival<\/a>, organised by DEPT\u00ae, we offered a glimpse into the astonishing new opportunities the metaverse offers brands to connect with consumers.

It\u2019s no surprise that many of the hundred speeches and masterclasses at OMR also centered around the topic of Web3 (e.g.\u00a0 \u201cThe Metaverse Starts with Me\u201d by Deloitte). When metaverse expert Matthew Ball – the guy that\u2019s said to have strongly influenced Mark Zuckerberg – spoke on the Conference Stage, the venue was packed. The team from DEPT\u00ae were there in force too, and held a masterclass with H&M to showcase the immersive Web3 experience<\/a> we built for them.

However, the metaverse and NFTs are not free of criticism. Amongst other things, issues were raised about the impact of NFTs on the environment<\/a>. In case you\u2019re wondering whether your brand should follow this top trend and get involved in the metaverse and NFTs, you might find it helpful to ask yourself these 5 questions<\/a>.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t