{"id":4373700,"date":"2022-09-02T07:31:00","date_gmt":"2022-09-02T05:31:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-top-3-benefits-of-taking-the-3q-dept-growth-marketing-assessment\/"},"modified":"2025-12-08T13:40:10","modified_gmt":"2025-12-08T11:40:10","slug":"the-top-3-benefits-of-taking-the-3q-dept-growth-marketing-assessment","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-top-3-benefits-of-taking-the-3q-dept-growth-marketing-assessment\/","title":{"rendered":"The top 3 benefits of taking the DEPT\u00ae Growth Marketing Assessment"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe top 3 benefits of taking the DEPT\u00ae Growth Marketing Assessment\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tLaura Colton\t\t
\n\t\t Content Communications Specialist\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t2 September 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tBeginning in 2021, DEPT\u00ae created a Growth Marketing Assessment of 400 marketing leaders across the United States to better understand whether or not brands are in a state of growth marketing and to help brands evaluate and optimize their overall marketing approach. The assessment surveyed respondents at companies with at least $100 million in annual revenue and focused on four distinct industries: retail, technology, healthcare, and financial services.

To build a comprehensive, holistic review of growth marketing maturity, the assessment gauges if a respondent understands the meaning of growth marketing and evaluates six key components, or \u201cpillars\u201d of growth marketing. These pillars include Strategic Approach, Data Management and Activation, Management Buy-In, In-House Resources, Agency Support, and Integrated Customer Experience. The assessment also examines which marketing activities a brand invests in across the entire marketing funnel. Combined together, these all help determine how well a brand has invested in full-funnel growth marketing and how effectively they\u2019ve put its growth marketing strategy into practice.

To strengthen your growth marketing efforts, you must first pinpoint the opportunities and obstacles that currently exist. The assessment results provide an in-depth, comprehensive breakdown of your brand\u2019s current maturity level and compares it to other brands, identifies strengths, and offers actionable insights for areas of improvement.

While there are countless reasons to take the Growth Marketing Assessment, we\u2019ve rounded up the top three benefits<\/strong>:\t<\/p><\/div><\/div>\n\n