{"id":4373562,"date":"2024-04-19T15:49:00","date_gmt":"2024-04-19T13:49:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-creative-automation-can-supercharge-your-business\/"},"modified":"2025-12-08T13:39:03","modified_gmt":"2025-12-08T11:39:03","slug":"how-creative-automation-can-supercharge-your-business","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-creative-automation-can-supercharge-your-business\/","title":{"rendered":"How creative automation can supercharge your business"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow creative automation can supercharge your business\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJamie Kenny\t\t
\n\t\tGlobal SVP Creative\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t19 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tTechnology has been reshaping the future of the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches. But now, as organisations plan their futures in a transformed world against the backdrop of economic turmoil, many are choosing to take the next leap forward and explore the opportunities presented by automation.

The pandemic upended the marketer\u2019s playbook, challenging the existing rules about how to develop customer relationships and build a brand. In just a short time, we have seen the enormous potential of automation to drive brand engagement, boost creativity and improve customer engagement. The foundations have been laid to tackle the next challenge we all face: global economic uncertainty.\u00a0

From its contribution to revenue to the productivity opportunities it can generate, automation can play a transformative role in every business journey. Applied intelligently, automation can realise the ambitions of marketing and creative leaders by delivering greater personalisation, conserving more time for human creativity, and unlocking new opportunities to grow and scale.

Creative automation combines creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. It enables the delivery of creative assets at scale, dynamic advertising, and conversational marketing, helping brands to supercharge their creative output through technology.

DEPT\u00ae has been pioneering creative automation for over ten years. Here, marketing leaders from Just Eat, eBay and Opendoor clients share what creative automation helps them to achieve.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t