{"id":4373530,"date":"2022-11-25T18:23:18","date_gmt":"2022-11-25T16:23:18","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/unboxing-amazon-ideas-technology-innovation\/"},"modified":"2025-12-08T13:38:58","modified_gmt":"2025-12-08T11:38:58","slug":"unboxing-amazon-ideas-technology-innovation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/unboxing-amazon-ideas-technology-innovation\/","title":{"rendered":"Unboxing Amazon ideas, technology & innovation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tUnboxing Amazon ideas, technology & innovation\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSebastian Gilles\t\t
\n\t\tDirect Strategic Growth (NAM) & Innovation\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 November 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tAt the\u00a0Amazon unBoxed 2022 event,\u00a0Amazon shared new tools, insights and endless possibilities for the very near future. A team from DEPT\u00ae flew to New York to\u00a0 participate in this innovative, informative and in-person (finally!) event and returned with a wealth of knowledge on what\u2019s happening and what\u2019s to come.\t<\/h2>

From October 25-27, Amazon Ads leadership and customers shared firsthand insights with vendors, sellers, agencies, sponsors and technology partners from around the globe, to help inform their advertising strategy. The event was a hotspot for networking, revealing new products and features, inspiring talks and the latest insights on all things Amazon.<\/p>\t<\/div>\n<\/div>\n\n

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\n\t\t\tDuring the event
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Leaders of major companies around the globe, like Paramount+ and Samsung Italy, shared how they are using inventive marketing strategies to grab and keep audience attention. Through telling their brand stories and sharing insights, they exemplified the possibilities of using Amazon Ads to increase reach and drive brand and product awareness.\u00a0
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Amazon also debuted many exciting new ad solutions and features as well as the latest updates and trends in ad tech.\u00a0 Inclusive marketing and new product tours and explanations were plentiful with a strong focus on creative services.\u00a0 Some highlights include:<\/p><\/div><\/div>\n\n

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\n\t\t\tAmazon Marketing Cloud features to help advertisers plan, measure and optimise campaigns\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tNew opportunities with streaming media, like the Quick Draw Sponsorship in What to Watch App (beta)\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tNew DSP digital signage ads in physical stores\t<\/h2>\t<\/div>\n\n\t
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