{"id":4373478,"date":"2023-01-12T15:44:12","date_gmt":"2023-01-12T13:44:12","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/growth-marketing-report-special-feature-b2b\/"},"modified":"2025-12-08T13:38:30","modified_gmt":"2025-12-08T11:38:30","slug":"growth-marketing-report-special-feature-b2b","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/growth-marketing-report-special-feature-b2b\/","title":{"rendered":"Growth marketing report special feature: B2B"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGrowth marketing report special feature: B2B\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLaura Colton\t\t
\n\t\t Content Communications Specialist\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t12 January 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tBusiness-to-business (B2B) marketing is often more complex and trickier than its B2C (business-to-consumer) counterpart. Not only are there longer sales cycles and smaller markets with fierce competition, but most B2B brands don\u2019t have the same name recognition that B2C brands have, and often have to work harder to differentiate their products and services.

As the economic landscape continues to shift and become more competitive, B2B buyers\u2019 expectations have also evolved radically. Now more than ever, B2B businesses must produce the same types of compelling content and engaging experiences that their buyers enjoy as B2C consumers in their personal lives.

Now that B2B marketers are reframing how they think about consumers, the big question is how to deepen their relationship and better meet their needs. One huge untapped market is helping companies advertise to small to medium-sized businesses (SMB). Many B2B brands need help selling to and serving small businesses due to their diverse customer base which requires unique positioning and messaging.

With these diverse customer bases, the approach to advertising also looks completely different when speaking to an individual or a smaller company versus a buyer group. With an enterprise company, there\u2019s a larger group of decision-makers and typically three types of personas:\t<\/p><\/div><\/div>\n\n