{"id":4373468,"date":"2023-01-27T00:01:34","date_gmt":"2023-01-26T22:01:34","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/will-loyalty-programs-be-nfts-saving-grace\/"},"modified":"2025-12-08T13:38:24","modified_gmt":"2025-12-08T11:38:24","slug":"will-loyalty-programs-be-nfts-saving-grace","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/will-loyalty-programs-be-nfts-saving-grace\/","title":{"rendered":"Will loyalty programs be NFTs’ saving grace?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tWill loyalty programs be NFTs’ saving grace?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSome people believe NFTs<\/a> are old news: just a passing fad born out of the gargantuan price tags and a whole lot of hype.\u00a0

The reality is much more nuanced than that.\u00a0

Some brands created cool NFT collectibles. Others experimented with new takes on utility. And, frankly, some NFTs were a dumpster fire. Across the board, NFT collectibles are still finding their footing with audiences.\u00a0\u00a0

This year we expect to see NFTs cement their purpose in a few key areas for brands. Among these are consumer loyalty programs, where NFTs stand to solve technical issues and make incentivising brand loyalty more exciting for consumers.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t