{"id":4373312,"date":"2023-02-08T18:44:43","date_gmt":"2023-02-08T16:44:43","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/sustainability-in-digital-4-practical-initiatives-for-2023\/"},"modified":"2025-12-05T16:11:50","modified_gmt":"2025-12-05T14:11:50","slug":"sustainability-in-digital-4-practical-initiatives-for-2023","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/sustainability-in-digital-4-practical-initiatives-for-2023\/","title":{"rendered":"Sustainability in digital: 4 practical initiatives for 2023"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tSustainability in digital: 4 practical initiatives for 2023\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tPooja Dindigal\t\t
\n\t\tGlobal Head of Impact\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t8 February 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tSustainability is no longer a buzzword, but a critical business strategy for 2023 and beyond.\u00a0

Globally, 95% of consumers<\/a> consider a product\u2019s sustainability to be important and 88% shared their intentional support<\/a> for a brand that supports social or environmental initiatives.

But as climate change becomes increasingly dire, brands\u2014together with the larger world\u2014have also become aware of the environmental costs of technology and digital marketing. As much as 32% of an individual\u2019s carbon footprint<\/a> comes from advertising. And with $500 billion spent by marketers on advertising every year, you can understand how significant the industry\u2019s impact on climate change is.

With that in mind, as both a digital agency and a certified B Corporation, we\u2019d like to share some strategies for green-ifying your digital business and marketing efforts.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t