{"id":4373039,"date":"2023-04-27T09:00:00","date_gmt":"2023-04-27T07:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-adds-former-adobe-exec-to-lead-strategic-alliances-in-the-americas\/"},"modified":"2025-12-08T13:37:44","modified_gmt":"2025-12-08T11:37:44","slug":"dept-adds-former-adobe-exec-to-lead-strategic-alliances-in-the-americas","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/dept-adds-former-adobe-exec-to-lead-strategic-alliances-in-the-americas\/","title":{"rendered":"DEPT\u00ae adds former Adobe exec to lead strategic alliances in the Americas"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae adds former Adobe exec to lead strategic alliances in the Americas\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKristin Cronin\t\t
\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t27 April 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tDEPT\u00ae is expanding its 1,800+ commerce team with the addition of Logan Moore, who brings over 15 years of experience leading agency partnerships and sales at Adobe, Visible Measures, Adaptly, and DataXu.

He joins to lead strategic alliances for the Americas region, with a focus on developing and expanding the agency\u2019s partnerships in the commerce ecosystem with Salesforce, Adobe, ShopWare, commercetools, and Shopify.\t<\/p><\/div>\n\n
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\n\t\t\u201cBrands and marketers need the right tools and the right partner to deliver experiences that engage and build lifelong relationships with customers,\u201d <\/em>said Moore. \u201cDEPT\u00ae has unmatched technical and creative capabilities that can help unlock world-class experiences for brands and help them stay ahead of the competition.\u201d\u00a0<\/em>

Moore joins DEPT\u00ae during a period of high growth for its commerce business, which accounted for 30% of the agency\u2019s global revenue in 2022, a 20% increase from 2021. DEPT\u00ae\u2019s global team of commerce specialists across technology, creativity, data, and media deliver integrated, pioneering digital experiences for brands such as Therabody, Nike, Under Armour, and vineyard vines.

Ryan Nicholson, VP of Commerce at DEPT\u00ae, added: “Logan\u2019s ability to scale complex partnerships and deliver value for brands is unmatched. We are excited about the impact he\u2019ll have and the opportunities this opens up for our clients, truly delivering on our promise to service them along the full customer journey.\u201d\u00a0<\/em>

DEPT\u00ae delivers integrated end-to-end commerce services covering the full customer journey, bolstered by its proprietary solution, Ada by DEPT\u00ae, which includes tools developed across martech, platform technology, creative content, and marketing automation. DEPT\u00ae is also helping clients future-proof their business by helping them navigate the transformation of traditional commerce into social commerce, increasingly enabled by emerging technologies.
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