{"id":4373021,"date":"2023-05-03T09:48:56","date_gmt":"2023-05-03T07:48:56","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-continues-investment-in-germany-unites-under-one-brand-and-announces-new-leadership\/"},"modified":"2025-12-08T13:37:43","modified_gmt":"2025-12-08T11:37:43","slug":"dept-continues-investment-in-germany-unites-under-one-brand-and-announces-new-leadership","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/dept-continues-investment-in-germany-unites-under-one-brand-and-announces-new-leadership\/","title":{"rendered":"DEPT\u00ae continues investment in Germany, unites under one brand, and announces new leadership"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae continues investment in Germany, unites under one brand, and announces new leadership\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t3 May 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tDEPT\u00ae ramps up its investment in Germany after continuous years of business growth by uniting under one brand, expanding its leadership team, and opening a new flagship office in Berlin.

The agency has seen consistent growth in the market over the past four years, with revenues reaching \u20ac67M in 2022. Its team in Germany works with clients including smart, eBay, C&A, H&M, Douglas, and Philips to deliver end-to-end experiences across both technology and marketing.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tUniting under one brand\t<\/h2>\n\t\t\t\t\t
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\n\t\tEffective today, marketplaces and Amazon agency FACTOR-A\/DEPT\u00ae, hyper-personalized content-at-scale shop FEED\/DEPT\u00ae, and marketing technology agency BYTE\/DEPT\u00ae will unite with the agency\u2019s existing marketing and technology teams under a single brand. The teams already work together as one integrated team for a number of clients in the German portfolio, including automotive brand smart, which the agency supports with a fully integrated service offering across customer experience, brand and advertising, and data and growth.

With offices in Berlin, Hamburg, Cologne and Stuttgart, the team in Germany comprises nearly 500 creative, growth, experience and engineering specialists. A leading hub for disruption in tech, in recent years the German team has invested in its emerging tech skills, delivering world class Web3 experiences for clients, including Webby Winners H&Mbeyond Showroom<\/a> and Hypewear by ABOUT YOU<\/a>. Recently, DEPT\u00ae also set a record by being named Network of the Year at the Webby Awards for the second consecutive year.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t