{"id":4373015,"date":"2023-05-04T17:49:35","date_gmt":"2023-05-04T15:49:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/what-is-sfra-storefront-reference-architecture\/"},"modified":"2025-12-08T13:37:42","modified_gmt":"2025-12-08T11:37:42","slug":"what-is-sfra-storefront-reference-architecture","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/what-is-sfra-storefront-reference-architecture\/","title":{"rendered":"What is SFRA? Store-front Reference Architecture"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhat is SFRA? Store-front Reference Architecture\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tRyan Nicholson\t\t
\n\t\tVP of Commerce, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t4 May 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tA\u00a0reference architecture\u00a0serves as a starting point for online storefront design. It combines best practices in site design and storefront architecture, giving you a blueprint for building and customizing your e-commerce storefronts<\/a>.\t<\/p><\/div>\n\n
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\n\t\tThe Storefront Reference Architecture (SFRA) is just that\u2013a reference architecture\u2013 or a departure point that combines industry best practices and expected out-of-the-box commerce functionality in a web storefront that can serve as the foundation of your new Salesforce<\/a> Commerce B2C site.

Think of SFRA as a quick way to start your Salesforce Commerce B2C project and as a tool that enables you to launch on the platform in a short timeframe and at a low cost.

Using a reference architecture is all about speed!

Build sites faster with a full library of core site capabilities developed with industry best practices. Also be sure to check out accelerator options, our versions of accelerators that give you more for less. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This also allows you to quickly adopt technologies like Apple Pay, Amazon Pay and Google Pay\u2013making it easy for customers to buy on mobile.

Developers are free to customize and extend the SFRA code base. Brands are empowered to design\u00a0pixel perfect<\/em>\u00a0sites and meticulously build unique web experiences. Developers bring in new code, integrate with third-party providers, and iterate on their site designs. As a result, merchants completely own their storefront and the underlying code base.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t