{"id":4372969,"date":"2023-03-21T12:53:04","date_gmt":"2023-03-21T10:53:04","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/philips-oneblade-turns-real-life-reviews-into-cinematic-storytelling\/"},"modified":"2025-12-08T13:38:00","modified_gmt":"2025-12-08T11:38:00","slug":"philips-oneblade-turns-real-life-reviews-into-cinematic-storytelling","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/philips-oneblade-turns-real-life-reviews-into-cinematic-storytelling\/","title":{"rendered":"Philips OneBlade turns real-life reviews into cinematic storytelling"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPhilips OneBlade turns real-life reviews into cinematic storytelling\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t21 March 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tRoyal Philips<\/a>, a global leader in health technology reveals the creative thinking behind its new OneBlade advertising campaign after reading thousands of sometimes \u2018stranger than fiction\u2019 reviews. Based on real \u2013 and often funny \u2013 user reviews, the campaign includes a series of five short, cinematic-style TV commercial and online \u2018films\u2019 that hit a sweet spot between reality and fiction, relatability, and unexpectedness.

Using drama, humor, dance, and a dose of quirkiness to bring the grooming tool\u2019s unique features to life, the content aims to position OneBlade as iconic beyond its features and the ONE indispensable grooming companion for young men today.\t<\/p><\/div>\n\n\n\t
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\n\t\t\n\t\tExploring the tension between reality and fiction\t<\/h2>\n\t\t\t\t\t
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\n\t\tLaunching in 2022, Philips OneBlade 360 has had a huge impact on users\u2019 lives. The latest addition to the OneBlade portfolio \u2013 the original OneBlade launched in 2016 \u2013 is the only shaver to trim, edge and shave any length of hair on the face and body and in any direction, making it unlike any other grooming tool. With an average four-and-a-half star rating across more than 50,000 global online reviews, Philips took the opportunity to \u2018reintroduce\u2019 OneBlade to its key male 18-40 market by dramatizing a selection of almost \u2018stranger than fiction\u2019 real-life online reviews to create content as \u2018unbelievable\u2019 and distinctive as the reviews and OneBlade 360 itself.

From a locker-room scene with dancing men based on one user\u2019s review to Shakespearian-esque scenes of a man questioning \u201cTo shave or not to shave, that is the question\u201d, again using a real review for inspiration, the content turns the words of OneBlade users into dramatic stories, using cinematic queues and elements to explore the tension between reality and fiction with a quirky and humorous tone. With user reviews revealing women use OneBlade too, diverse casting and \u2018human\u2019 storylines create an undeniable human-centred \u2018realness\u2019 to each film by depicting the many ways consumers actually use the grooming tool in real life.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t