{"id":4372806,"date":"2024-04-29T11:14:00","date_gmt":"2024-04-29T09:14:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-navigate-non-endemic-advertising-in-retail-media\/"},"modified":"2025-12-08T13:36:31","modified_gmt":"2025-12-08T11:36:31","slug":"how-to-navigate-non-endemic-advertising-in-retail-media","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-to-navigate-non-endemic-advertising-in-retail-media\/","title":{"rendered":"How to navigate non-endemic advertising in retail media\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to navigate non-endemic advertising in retail media\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tNilufar Monshisadegan\t\t
\n\t\tTeam Lead Retail Media & Amazon Partner Manager\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t29 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tEvery brand, regardless of industry, is chasing similar goals: profitable growth, effective advertising, and data-driven decisions. For years, third-party data has been the key to achieving these goals.\u00a0

But what happens in a cookieless world where third-party data is gone?\u00a0

Data disruption has made retail media networks (and their gold mine of first-party data) incredibly attractive. Marketplaces like Amazon possess over a decade of data on user segments and shopping behaviors, which can benefit any brand <\/em>looking for growth.\u00a0

But knowing the value of retail media is only the first step. For non-endemic brands without retail experience, you need a thoughtful approach that starts with Amazon.\u00a0\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t