{"id":4372028,"date":"2022-12-27T09:44:00","date_gmt":"2022-12-27T07:44:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/improving-your-e-a-t-rating\/"},"modified":"2025-12-08T13:38:36","modified_gmt":"2025-12-08T11:38:36","slug":"improving-your-e-a-t-rating","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/improving-your-e-a-t-rating\/","title":{"rendered":"Improving your E-A-T rating"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tImproving your E-A-T rating\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWes Flippo\t\t
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\n\t\t\t\t\t27 December 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t*A previous version of this blog originally appeared on inseev.com<\/a>. It has been altered and updated by DEPT\u00ae\u00a0.*<\/em>

E-A-T has been a central concept in SEO ever since Google’s “medic” algorithm update. As growth marketers hone the right strategies for next year, they should consider how they can meet the demand from users and Google for in-depth content that demonstrates the E-A-T principles. So what exactly is E-A-T, why is it so important, and how does it affect your SEO efforts? This blog will give readers a better understanding of how E-A-T plays into rankings, demonstrate what exceptional E-A-T content looks like, and clarify any misconceptions about long-form content not being worth the effort.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t