{"id":4372005,"date":"2023-03-27T21:39:34","date_gmt":"2023-03-27T19:39:34","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-ar-opportunity-brands-are-missing\/"},"modified":"2025-12-08T13:37:58","modified_gmt":"2025-12-08T11:37:58","slug":"the-ar-opportunity-brands-are-missing","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-ar-opportunity-brands-are-missing\/","title":{"rendered":"The AR opportunity brands are missing\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe AR opportunity brands are missing\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tClaire Shalbrack\t\t
\n\t\tManaging Director and Partner \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t27 March 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIn a tough economy, brands tend to tighten their marketing belts and pump money toward performance marketing efforts. Channels like search and direct response social media ads get overemphasized to win a cheap click.\u00a0\u00a0

But when every brand is zigging towards the same formats and channels, it\u2019s worth zagging and looking at the bigger picture<\/a>.\u00a0

Augmented reality lenses (AR Lenses or Branded Effects) are often overlooked and viewed as a fun and silly way to grab a consumer\u2019s attention. And that\u2019s a fair assessment. But, they also have the most power to be sticky with consumers and drive sustainable results.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t