{"id":4371791,"date":"2023-04-20T21:44:21","date_gmt":"2023-04-20T19:44:21","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-demise-of-google-optimize-could-be-the-best-thing-to-happen-to-your-cro-program\/"},"modified":"2025-12-08T13:37:47","modified_gmt":"2025-12-08T11:37:47","slug":"the-demise-of-google-optimize-could-be-the-best-thing-to-happen-to-your-cro-program","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-demise-of-google-optimize-could-be-the-best-thing-to-happen-to-your-cro-program\/","title":{"rendered":"The demise of Google Optimize could be the best thing to happen to your CRO program"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe demise of Google Optimize could be the best thing to happen to your CRO program\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMatt Lacey\t\t
\n\t\tDirector of Data, CRO & Insights\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t20 April 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tEarlier this year, Google announced that its optimization platform Google Optimize would be sunsetting<\/a>. While everyone flipped their lids and entered a state of denial, we sat back and exhaled.\u00a0

The sunsetting of Google Optimize is nothing to worry about.\u00a0

Here’s why.\u00a0

At the end of the day, most businesses were not seeing value from Google Optimize. This is due to a number of reasons, but mainly because organizations weren\u2019t investing in the right things to make the CRO tool work.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t