{"id":4371712,"date":"2023-06-28T09:19:23","date_gmt":"2023-06-28T07:19:23","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/with-ai-google-is-more-important-than-ever\/"},"modified":"2025-12-08T13:37:23","modified_gmt":"2025-12-08T11:37:23","slug":"with-ai-google-is-more-important-than-ever","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/with-ai-google-is-more-important-than-ever\/","title":{"rendered":"With AI, Google is becoming more important than ever"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWith AI, Google is becoming more important than ever\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum, SVP Search\t\t
\n\t\tChris Brook, VP Google Marketing Platform\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t28 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tIn a world where context and consolidation are king, AI is killing the keyword<\/em>.\t<\/p><\/div>\n\n
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\n\t\tUnsurprisingly, artificial intelligence was front and center at Google’s IO & Marketing Live summits. While the “AI revolution” may already sound cliche, it\u2019s evident our industry is still very much in its infancy \u2014 cautiously optimistic for change while simultaneously aware of AI’s role in ensuring a positive user experience and ensuring brand safety, compliance, and privacy.\u00a0

Though Google seemingly lost the AI first-mover advantage to Microsoft, many of its recent announcements suggest it is distinctly positioned to lead the charge from a marketing and advertising perspective.

However, can there truly be a first-mover advantage to AI in marketing when the rate of evolution is so heavily reliant on broader data inputs?\u00a0

In this piece, we’ll review:\t<\/p><\/div><\/div>\n\n