{"id":4371687,"date":"2023-08-08T17:27:43","date_gmt":"2023-08-08T15:27:43","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-prioritise-product-ideas-finding-your-framework\/"},"modified":"2025-12-08T13:37:08","modified_gmt":"2025-12-08T11:37:08","slug":"how-to-prioritise-product-ideas-finding-your-framework","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-to-prioritise-product-ideas-finding-your-framework\/","title":{"rendered":"How to prioritise product ideas: Finding your framework"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to prioritise product ideas: Finding your framework\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAndrew Chin\t\t
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\n\t\n\t\tAfter a successful round of product discovery and idea generation, it\u2019s not uncommon to feel a little overwhelmed by the various directions your organization can take its next new product.\u00a0

In our downloadable longread, How to Generate Product Ideas in Software Development<\/a>, we walk product teams through several exercises designed to help them develop a shortlist of strategic, value-based, and data-backed product ideas.\u00a0

Now, we\u2019re tackling the challenge of prioritizing those potential features and products to determine which one(s) should move into the next phase of testing and validation.\u00a0
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\n\t\t\n\t\tWeighing what\u2019s worth it\t<\/h2>\n\t\t\t\t\t
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\n\t\tGiven the extensive research and effort invested in developing product<\/a> ideas, deciding which concepts to pursue and which ones to postpone (or scrap completely) is easier said than done. Without grounding your decision-making process with a structured prioritization approach, you face the risk of falling into the trap of favoring concepts based on subjective criteria, such as:
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