{"id":4371677,"date":"2023-07-11T13:16:00","date_gmt":"2023-07-11T11:16:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-you-cant-afford-to-ignore-mid-funnel-activities\/"},"modified":"2025-12-08T13:37:20","modified_gmt":"2025-12-08T11:37:20","slug":"why-you-cant-afford-to-ignore-mid-funnel-activities","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/why-you-cant-afford-to-ignore-mid-funnel-activities\/","title":{"rendered":"Why you can’t afford to ignore mid-funnel activities"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy you can’t afford to ignore mid-funnel activities\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLaura Colton\t\t
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\n\t\t\t\t\t11 July 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThe desire for instant ROI from your marketing budget becomes even more pronounced during periods of economic uncertainty. Changes in consumer behavior and tighter budgets make the marketplace much harder to predict. Consequently, many marketers are deprioritizing investments in mid-funnel activities during recessions hoping for immediate gains vs. planning for long-term sustainable growth.

Marketers are focusing solely on the top and bottom of the funnel while ignoring mid-funnel activities. Our upcoming Growth Marketing Report indicates that only 17% of all respondents are prioritizing their middle funnel. Why is this a mistake? It\u2019s a shortsighted approach that comes with a hefty price tag. Neglecting mid-funnel activities dissects the customer journey, jeopardizes long-term profitability, and negatively impacts new customer acquisition, customer retention, and overall lifetime value. Let\u2019s unpack this in more detail.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t