{"id":4371333,"date":"2024-04-10T01:52:10","date_gmt":"2024-04-09T23:52:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/grilld-releases-new-app-and-appoints-dept-as-digital-partner-in-australia\/"},"modified":"2025-12-08T13:36:39","modified_gmt":"2025-12-08T11:36:39","slug":"grilld-releases-new-app-and-appoints-dept-as-digital-partner-in-australia","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/grilld-releases-new-app-and-appoints-dept-as-digital-partner-in-australia\/","title":{"rendered":"Grill\u2019d releases new app and appoints DEPT\u00ae as digital partner in Australia"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGrill\u2019d releases new app and appoints DEPT\u00ae as digital partner in Australia\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tEvan Davey\t\t
\n\t\tHead of Australia & NZ\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t10 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tGrill\u2019d, Australia\u2019s favorite home-grown burger brand, has picked global digital agency DEPT\u00ae, following a multi-agency pitch, as its partner for creating leading digital experiences to fuel its rapid expansion. Serving as a pivotal extension of Grill\u2019d\u2019s internal product, tech, and creative teams, DEPT\u00ae hit the ground running and both teams collaborated closely to launch Grill\u2019d\u2019s new iOS\/Android app.\u00a0\t<\/p><\/div>\n\n
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\n\t\tThe app has undergone a complete transformation focusing on enhancing user experience and efficiency. New functionalities include revamped ordering for speed and convenience, easier access to benefits in the improved loyalty program Relish, and integration of the community program “Local Matters” for an engaging restaurant-like experience.\u00a0

The backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and an effortless selection of preferred burger combinations for the Favourites section.\u00a0

To serve hungry customers and provide them with tasty solutions, DEPT\u00ae has also redesigned the Grill\u2019d website and brought the sizzle of the Grill’d app experience to the web. You can now order your favourites, cater your next party and donate to local matters all in one place.\u00a0

\u201cWe were impressed with DEPT\u00ae\u2019s deep understanding of our business and the high quality of solutions. Their experience in QSR and eCommerce was especially relevant for us, and we look forward to working with them to elevate Grill\u2019d to the next level of growth\u201d, said Anna Pearce<\/strong>, Head of Digital and Relish at Grill\u2019d.\u00a0

\u201cWe\u2019ve admired Grill’d\u2019s impact-driven business for a while and are thrilled about this partnership. We\u2019re ready to push the Aussie burger market to the next level with a compelling, holistic digital solution for Grill\u2019d that continues to engage their customers and impact the bottom line\u201c, said Evan Davey<\/strong>, Partner and VP of Growth from DEPT\u00ae.\u00a0

The last 12 months have brought significant growth for DEPT\u00ae in Australia, with the addition of several new clients including Pit Viper and Grill\u2019d. With offices in Sydney and Melbourne and a staff of over 150, the digital agency has cemented its position as a booming strategic and innovation hub in the wider APAC region, delivering impactful digital solutions that resonate with the values of its clients.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t