{"id":4371327,"date":"2024-05-15T17:57:00","date_gmt":"2024-05-15T15:57:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-is-named-one-of-forresters-10-top-commerce-services-providers\/"},"modified":"2025-12-08T13:36:27","modified_gmt":"2025-12-08T11:36:27","slug":"dept-is-named-one-of-forresters-10-top-commerce-services-providers","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/dept-is-named-one-of-forresters-10-top-commerce-services-providers\/","title":{"rendered":"DEPT\u00ae is named one of Forrester\u2019s 10 top Commerce Services Providers"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tDEPT\u00ae is named one of Forrester\u2019s 10 top Commerce Services Providers<\/h1>
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\n\t\tKristin Cronin\t\t
\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMay 15, 2024\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tWe\u2019ve worked with commerce brands across industries for many years to create flawless shopping experiences that fuel their business growth. <\/p>\n\tBut in the fast-paced world of commerce, buyer behaviors are continually shifting and modern brands need to be smarter and faster to stay ahead.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n\n\t\n\tIn an era driven by AI, data, personalization, ecommerce, retail media and marketplaces, we\u2019re well-positioned to help brands and retailers connect the dots of the modern commerce journey and drive growth thanks to our unique 50\/50 tech and marketing capabilities. Our commerce practice<\/a> has grown steadily in recent years and is responsible for 50% of our total revenue.\u00a0

And now the rest of the industry is taking notice.\u00a0

We are thrilled to share that DEPT\u00ae is included in The Forrester Wave\u2122: Commerce Services, Q2 2024<\/a> for the first time.\u00a0

The report analyzes the 10 most significant commerce services providers, including DEPT\u00ae, which Forrester defines as \u201cproviders with the expertise, assets, and alliances to help companies craft end-to-end commerce strategies and implement and operate total commerce experiences.\u201d (source: The Commerce Services Landscape, Q3 2023, Forrester<\/a>) Forrester describes the total commerce experience as \u201can engagement strategy that aligns channels, content, and moments to deliver what customers need along any path they take to purchase and ownership.\u201d (source: The Total Commerce Experience, May 2023<\/a>)<\/p>\n\n\tDOWNLOAD THE REPORT<\/a>\n<\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\t\n\tAccording to Forrester, the commerce service providers, particularly agencies and consultancies with a full set of marketing and commerce capabilities \u2013 with experience in their industry, category, and markets \u2013 in the report can help companies:<\/p>\n\n\t
  • Implement and operate flexible commerce backbones<\/li>
  • Thrive on\u2014or build\u2014marketplaces<\/li>
  • Sell through\u2014or build and operate\u2014 retail media networks<\/li>
  • Use generative AI to personalize content and engagement at scale<\/li><\/ul>\n\nDimi Albers, Global CEO at DEPT\u00ae said: \u201cForrester\u2019s recognition that we are one of the 10 top commerce services providers in their evaluation is huge. We\u2019ve been evaluated alongside older and sometimes 10x bigger companies, yet our client case studies have risen to the top. We\u2019re a solid contender that is well-positioned to help brands and retailers pioneer the future of shopping driven by technology, creativity, data, AI, and retail media. We have only scratched the surface of what is possible.\u201d<\/em><\/p>\n<\/div>\n\t\n\t<\/div>\n\n\n\tEvaluation summary<\/h2>\n\tForrester evaluated 10 vendors across 24 criteria grouped into three main categories: current offering, strategy, and market presence. DEPT\u00ae received the highest possible score in the case studies criterion thanks to our work with clients like KFC, JOANN and eBay:\u00a0

    We initiated an omnichannel <\/strong>    digital transformation for KFC<\/strong><\/a> and constructed a holistic ecommerce platform to optimize the customer journey. With personalized menus, contextualized upsells, mobile ordering, post-order tracking, seasonal campaigns, and a best-in-class CRM, we simplified KFC orders amidst fierce competition from food delivery apps. The platform now drives $10B in digital revenue, with sales soaring by 5,800% in 5 years.

    We devised a multiyear roadmap for brand and digital ecosystem enhancements for <\/strong>    JOANN<\/strong><\/a>, ensuring self-sustainability. The accrued revenue financed subsequent initiatives, spurring traffic and conversions. Our efforts led to a substantial $20 million revenue growth in 6 months, a 25% increase in conversion rates, and over $2 million in annual digital spend reduction.

    For a decade, we’ve spearheaded <\/strong>    eBay’s digital transformation<\/strong><\/a> via marketing, data and AI, social media, and creative endeavors. Engaging with their 170 million daily customers, our work traverses seven business units, bolstering AI and data science practices and serving as lead creative agency across the UK, Germany, and the US. Leveraging proprietary tech, we streamlined campaigns, slashing rollout times by 90% and boosting campaign effectiveness by 75%, culminating in a $3 billion revenue surge.

    We also scored on among the second highest in the following criteria within the Current Offerings category: commerce strategy, online retail and marketplaces, social commerce, in-store services, CRM services, technology services, content, order management, and managed services. We also scored among the second highest in the following criteria within in the Strategy section category: vision, partner ecosystem, pricing flexibility and transparency, talent strategy, and global delivery strategy.

    In its vendor profile in the report, Forrester states \u201cDEPT\u00ae offers a well-integrated set of commerce services\u2026\u201d and \u201cexecutes with tight talent integration between its digital marketing and technology teams.\u201d The Forrester report also states \u201cAmong the providers we evaluated, DEPT\u00ae has strong capabilities in many elements of total commerce experience\u2026\u201d The report also states that reference customers appreciate DEPT\u00ae\u2019s collaborative approach.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tShaping the future of commerce<\/h2>\n\tWhile we are a newcomer to the Forrester Wave, we\u2019ve been helping shape the future of commerce for the last 20 years across fashion and lifestyle, retail, consumer goods, automotive, and B2B. We\u2019ve grown significantly in the past five years, and our commerce practice has expanded around the world. We\u2019re not slowing down anytime soon.\u00a0

    The Forrester report states \u201cDEPT\u00ae has aggressive plans to expand deeper into retail media through future acquisitions in a bid to displace a larger holding company with its digital marketing\/commerce\/technology portfolio. Compared with others evaluated, DEPT\u00ae executes with tight talent integration between its digital marketing and technology teams and is adding more analytics and AI capabilities to improve its insights and execution game.\u201d

    We can help your brand create holistic customer journeys and world-class experiences, fueled by robust marketing strategies that embrace new behaviors, technology, and data.<\/p><\/div>\n\t\n\t<\/div>\n\n
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    \n\t\tCheck out the full Forrester Wave: Commerce Services, Q2 2024 report<\/p>\t<\/div>\n\t\n\tDOWNLOAD<\/a><\/div>\n\n
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