{"id":4371261,"date":"2024-07-12T17:31:01","date_gmt":"2024-07-12T15:31:01","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-next-stage-of-frictionless-banking-experiences-aspiration-personalisation\/"},"modified":"2025-12-08T13:36:19","modified_gmt":"2025-12-08T11:36:19","slug":"the-next-stage-of-frictionless-banking-experiences-aspiration-personalisation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-next-stage-of-frictionless-banking-experiences-aspiration-personalisation\/","title":{"rendered":"The next stage of frictionless banking experiences: Aspiration & personalisation\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe next stage of frictionless banking experiences: Aspiration & personalisation\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tYash Mody\t\t
\n\t\tCTO – APAC & DEPT\u00ae Adobe Practice\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t12 July 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tOver the past decade…\t<\/h2>\n\t\t\t\t\t
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\n\t\tBrands in all industries have obsessed with creating frictionless digital experiences. This is especially true for banking.\u00a0

The idea of a frictionless experience began with simple optimization techniques and exceptional UI. But as benchmarks are repeatedly set and met, banks must take the next step toward frictionless experiences\u2014beyond a pretty interface.\u00a0

The next wave of frictionless banking is focused on \u201cHow do you make banking feel so integrated into the customer experience that users no longer recognize they\u2019re working with a bank?\u201d\u00a0

The future of the banking experience involves integrating financial institutions into people\u2019s everyday lives. It\u2019s no longer enough to be perceived as a secure institution to store money. For banks to succeed in the future, customers must see them as personalized advisers, helping them maximize time and money while reaching individual goals.\u00a0

While this sounds challenging at face value, organizations can take incremental steps to move toward this new frictionless era.
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