{"id":4371228,"date":"2024-08-19T21:38:30","date_gmt":"2024-08-19T19:38:30","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-brands-can-get-more-value-from-personalization-with-optimizely\/"},"modified":"2025-12-08T13:36:15","modified_gmt":"2025-12-08T11:36:15","slug":"how-brands-can-get-more-value-from-personalization-with-optimizely","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-brands-can-get-more-value-from-personalization-with-optimizely\/","title":{"rendered":"How brands can get more value from personalisation\u00a0[With Optimizely]"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow brands can get more value from personalisation\u00a0[With Optimizely]\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMatt Lacey\t\t
\n\t\tDirector of Data, CRO & Insights\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t19 August 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tIn today\u2019s business landscape, personalization is no longer a strategic choice\u2014it\u2019s a must.\u00a0<\/strong>

As much as 76% of consumers<\/a> say that personalization is a key factor in their purchasing decisions. Additionally, personalization has also been linked to a 50% reduction<\/a> in customer acquisition costs and up to an eight-fold increase<\/a> in return on marketing spend.\u00a0

Despite the massive push across industries towards personalization, however, over 60% of marketers are struggling with it. So, what makes personalization so hard to get right?

Throughout our experience as an Optimizely Platinum Partner,<\/a> we\u2019ve identified three key areas for improvement.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t