{"id":4371187,"date":"2024-11-07T11:34:28","date_gmt":"2024-11-07T09:34:28","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/setting-new-standards-dept-wins-the-lovies-aoty-for-a-fourth-time\/"},"modified":"2025-12-05T16:35:28","modified_gmt":"2025-12-05T14:35:28","slug":"setting-new-standards-dept-wins-the-lovies-aoty-for-a-fourth-time","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/setting-new-standards-dept-wins-the-lovies-aoty-for-a-fourth-time\/","title":{"rendered":"Setting new standards: DEPT\u00ae wins The Lovies AOTY for a fourth time"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tSetting new standards: DEPT\u00ae wins The Lovies AOTY for a fourth time\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT-Lovie-Agency-of-the-year-2024_1920x1080.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Mellissa-Flowerdew-Clarke-150x150.jpg\"\n\t\t\talt=\"Mellissa Flowerdew-Clarke\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMellissa Flowerdew-Clarke\t\t<br \/>\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t7 November 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >DEPT\u00aeis celebrating winning 31 awards at the 2024 Lovie Awards and being named Agency of the Year for the fourth time. With a total of 8 Gold, 17 Silver, 6 Bronze, and 21 People\u2019s Lovie awards earned for work completed for clients including Sesame Workshop, Just Eat Takeaway, GANNI, and Strava, DEPT\u00ae is proud to celebrate another spectacular year at the Lovies.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Competing against 1,200 entries from 30 countries, our work has been selected as the best in its category, reinforcing our position as a leading agency that unlocks tomorrow\u2019s possibilities for today\u2019s most ambitious companies. Our range of winning projects reflect our innovative approach to utilising AI and immersive experiences to deliver real business value for our clients.<br><br>Big winners include the AI-powered virtual beauty guru, Kenna, that we created for essence,\u00a0the social-first branded content docuseries created for Just Eat Takeaway, the online experience created for Sesame Workshop to help caregivers talk about grief with children, and the simple-yet-powerful tool created in partnership with The True Story to help website owners worldwide fight misinformation.<br><\/p><\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >\u201cA fourth Agency of the Year win\u2014just unreal. It\u2019s a reminder of how far we\u2019ve come, creating some of the most innovative work in the industry and pushing boundaries in tech and marketing. None of this would be possible without our amazing Depsters and clients. Huge thanks to them, the Lovie judges, and everyone who\u2019s been cheering us on!&#8221;<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Dimi Albers, Global CEO, DEPT\u00ae<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\tdisablepictureinpicture\n\t\t\t\t\t\t\tdisableremoteplayback\n\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT-Lovie-Agency-of-the-Year-2024.mp4\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t><\/video>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The winners<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Google<\/strong>: <a href=\"https:\/\/thewebshowcase.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Web can do What<\/a> &#8211;  Hello Monday\/DEPT\u00ae &#8211;  2x Gold, 1x People\u2019s Lovie<br><br>Unpacking the web\u2019s latest tools, innovations and big opportunities for developers. We collaborated with Google to showcase the capabilities of the web, and open up a world of possibilities for developers in the browser. The things that make you go: \u201cThe web can do what?!\u201d<br><br><strong>GANNI<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/unique-showrooms-for-each-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">GANNI 2.0<\/a> &#8211;  DEPT\u00ae &#8211; 1x Gold, 1x Silver, 2x People\u2019s Lovie<br><br>The \u2018GANNI Space\u2019 metaverse is a trailblazing example of blending cutting-edge technology with stylish design to create a unique virtual retail experience. Far more than a standard fashion showroom, it offers an interactive and immersive journey through GANNI\u2019s collections, each with a distinct, multidimensional character. This innovative space bridges arts, fashion, retail, and culture, providing users with a tactile experience through 3D interactions and detailed views.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"856380443\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Bol<\/strong>: The Story of the Forget-me-nut &#8211; DEPT\u00ae &#8211; 1x Gold, 1x People\u2019s Lovie<br><br>Once upon a time (last holiday season, to be exact), online toy store Bol launched a one-of-a-kind interactive podcast inside its \u201cBig Toy App\u201d. By combining linear storytelling with interaction we doubled the app downloads and had a huge impact on the app engagement throughout the holiday season.<br><br><strong><a href=\"https:\/\/grief.sesameworkshop.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sesame Workshop<\/a>:<\/strong> Sesame Grief Project &#8211; Hello Monday\/DEPT\u00ae &#8211; 1x Gold, 2x Silver, 3x People\u2019s Lovie<br><br>Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps\u00a0parents and caregivers process and talk about grief and death with young children in an open, honest, and age-appropriate way.<br><br><a href=\"https:\/\/undothefirewall.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Undo the Firewall<\/strong><\/a> &#8211; Hello Monday\/DEPT\u00ae- 1x Gold, 1x Silver, 1x People\u2019s Lovie<br><br>With the World Economic Forum declaring \u201cMisinformation\u201d as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens. <span id=\"docs-internal-guid-1b4efc78-7fff-b253-ce36-ec014a6ea263\"><div><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/div><\/span><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"907537721\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"62c51a41\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"62c51a41\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Today, Russians no longer have access to independent news. Over the last 12 months, more than 800,000 websites have been blocked by Russian authorities, making it nearly impossible for Russian citizens to access true, unbiased, and uncensored news.\n\nDuring the Second World War, censorship was fought by the underground printing press. News leaflets were delivered in hiding, or you would tune into the BBC radio stations that transmitted news across Europe, giving countries access to real news.\n\nBut how do we rethink and bring real news to the Russian people in the digital age?\n\nWe do this by making any website in the world a potential vehicle for fighting misinformation and giving website owners a way to weaponize themselves in the fight against censorship. All this with a simple goal to make sure that the Russian citizens get access to news that is independent and uncensored, and from there, make up their own opinion.\n\nLev Garrison, a former head of Yandex News, created the true story, a news aggregator that sources news stories from around the world, not from a single source of truth, but from multiple sources so that you get many perspectives on a single story.\n\nWe partnered with the true story to use their technology to fight internet censorship, creating a tool that allows any website in the world to host Uncensored News. It&#8217;s simple. A website owner goes to undo the firewall.com, copies the code, and adds it to their website.\n\nNow, if a user with Russian language settings visits that website, the news from the copied code will appear on the page exposing Russian visitors to real news.\n\nThe most important part, because the code is not distributed from a single IP address, but from many individual websites, it can&#8217;t be blocked in a centralized manner. It allows anyone to help fight censorship one website at a time, and helps undo the firewall.\n\n<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Simple Things<\/strong>: <a href=\"https:\/\/www.thing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The best things are Simple Things<\/a> &#8211; Hello Monday\/DEPT\u00ae &#8211; 1x Gold, 1x Silver, 1x People\u2019s Lovie<br><br>Simple Things offers the simplest solution for smart home and building automation. Because everyone can do with a little more less, we helped create a branding and website design that was minimalist, curated and subtle. A brand and design system that bridges lifestyle benefits and product features. Aesthetics and functionality. Because we know best things are the Simple Things.<br><br><a href=\"https:\/\/www.deptagency.com\/case\/building-the-platform-for-natures-comeback-story\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sumthing<\/strong><\/a> &#8211; DEPT\u00ae &#8211; 1x Gold, 1x People\u2019s Lovie<br><br>Recognising the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.<br><br><strong>Strava<\/strong>: Year in Sport 2023 &#8211; Hello Monday\/DEPT\u00ae &#8211; 4x Silver, 2x People\u2019s Lovie<br><br>Athletes all over the world look forward to Strava\u2019s Year in Sport campaign, an in-app experience tailored so that each Strava Athlete (user) can visualise their training activities and stats from 2023. By combining clever animations with striking visuals, we created an engaging and entertaining story for each athlete. Every sprint, jump, race and victory dance comes alive in a burst of electrifying color, emphasising everything you\u2019ve accomplished while continually looking to break your own personal bests.<span id=\"docs-internal-guid-e165edfb-7fff-d9c7-1cea-6801b3f19b01\"><div><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/div><\/span><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1026832212\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong><a href=\"https:\/\/consensys.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consensys<\/a><\/strong> &#8211; Hello Monday\/DEPT\u00ae &#8211; 2x Silver, 1x People\u2019s Lovie<br><br>Consensys is a Web3 company looking to empower anybody to be a builder of the new internet. Therefore, they were looking for a website that allowed them to keep the authority of their past experience but move away from their corporate look and feel. In 2.5 months, we created this fun, approachable and informative site, from UX\/UI, asset creation, data visualization and development.<br><br><strong>essence<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/kenna-the-first-ai-powered-virtual-beauty-assistant-by-essence-cosnova\/\u2197\" target=\"_blank\" rel=\"noreferrer noopener\">Kenna <\/a>&#8211; DEPT\u00ae &#8211; 1x Silver, 1x People\u2019s Lovie<br><br>With an ambition to become a global leader in the beauty industry, essence is moving away from a performance-focused strategy and opting for an experience-focused strategy. To make a splash, the brand is investing in emerging tech, including an AI-powered virtual assistant named Kenna, which DEPT\u00ae was thrilled to design and build.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1026161133\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"204f9d99\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"204f9d99\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Hi, I&#8217;m Kenna, the AI powered virtual assistant by International Beauty brand essence. I&#8217;m the first of my kind and super excited to meet you.\n\nessence developed me to shift from a performance focused to an experience focused strategy, aligning with their claim to make beauty fun by launching an AI enabled virtual assistant (AKA me).\n\nessence aims to enhance the customer engagement and spark passion for the brand among Gen Z. My role is being the enabler, connector, and cheerleader for the essence community, offering advice on new products and beauty trends through fun, easy conversations.\n\nI was first brought to life in Spring 2024 and debuted at OMR Festival where visitors interacted with me in their native languages, experiencing a 3D real-time virtual beauty assistant for the first time. essence and Dept brought me to life using advanced technologies. I have a custom built GPT Brain Open AI whisper-powered ears for multilingual understanding, and a custom voice from 11 labs, 30% based on an essence employee&#8217;s voice. My 3D Body is real time ready and reacts to conversations with custom gestures, making interactions lively and engaging.\n\nAs an AI microservice, I can be deployed across various platforms by combining these multiple technologies. I&#8217;m one of the first prototypes that gives AI a space, voice and body. How cool is that? So what&#8217;s next?\n\nAs a new addition to essence, I will soon be integrated across multiple channels, including our website, retail, POS, and social platforms. You might even see me at an event, so keep your eyes peeled. And as technology evolves, essence and Dept will keep me updated on the latest AI features so I can continue to help customers and make beauty fun.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Andermatt Swiss Alps<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/building-an-immersive-digital-experience-for-an-alpine-destination\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andermatt<\/a> &#8211; DEPT\u00ae &#8211; 1x Silver, 1x People\u2019s Lovie<br><br>Andermatt is a Swiss mountain village on its way to becoming a prime alpine destination. The emerging Andermatt Reuss district and the expansion of the infrastructure offer space for new, visionary living space supported by the surrounding community. To promote tourism in this region and accelerate real estate sales, DEPT\u00ae created a new 3D immersive experience in this iteration of the website.\u00a0<br><br><strong>Johnnie Walker<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/footsteps-of-progress-empowering-women-in-eastern-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Footsteps of progress<\/a> &#8211; DEPT\u00ae &#8211; 1x Silver, 1x People\u2019s Lovie<br><br>We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that\u2019s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.<br><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"945790100\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Just Eat Takeaway<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/building-brand-love-with-a-social-first-docuseries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Home of the Hotspots<\/a> &#8211; DEPT\u00ae &#8211; 1x Silver, 1x Bronze, 1x People\u2019s Lovie<br><br>From fast-casual chains to unique holes in the wall, JET is the ultimate platform to find favourite comfort dishes and discover new culinary delights. But not everyone knows about its vast range of locally-loved offerings.\u00a0 To address this, DEPT\u00ae and JET launched a social-first, branded content docuseries that garnered more than 11 million views of its first three episodes, a 4% favorability increase and a 136% order boost.\u00a0<br><br><br><strong>Just Eat Takeaway<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/delivering-joy-with-an-unexpected-duo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Delivering joy with an unexpected duo<\/a> &#8211; DEPT\u00ae- 1x Silver, 1x Bronze<br>After enlisting the unexpected duo of Christina Aguilera and Latto to front the 2023 iteration of JET\u2019s \u201cDid somebody say\u2026\u201d campaign,\u00a0 DEPT\u00ae was tasked with translating the excitement of the TV world across digital channels to help establish JET as the best on-demand delivery platform that caters to all food cravings and convenience needs.\u00a0\u00a0<br><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"986378895\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong><a href=\"https:\/\/www.deptagency.com\/case\/illuminating-louis-poulsen-a-radiant-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Poulsen &#8211;<\/a><\/strong> DEPT\u00ae &#8211; 1x Silver, 1x People\u2019s Lovie<br><br>Louis Poulsen approached DEPT\u00ae with a clear objective: To update their website in sync with their minimalistic Scandinavian design ethos. Our plan was not just to redesign; we wanted to refresh the digital landscape and craft a forward-looking, naturally progressive evolution that integrates with Louis Poulsen\u2019s brand identity.<br><br><\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/LouisPoulsen-spot7.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Bol<\/strong>: Christmas &#8211; Packing Up Early &#8211; DEPT\u00ae- 1x Bronze, 1x People\u2019s Lovie<br>We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.<br><br><strong><a href=\"https:\/\/www.deptagency.com\/case\/democratizing-fitness-for-all\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Gym Group<\/a><\/strong> &#8211; DEPT\u00ae &#8211; 1x Bronze, 1x People\u2019s Lovie<br><br>January is arguably the most critical (and crowded) time in the health and fitness calendar. After appointing DEPT\u00ae as its lead creative agency, our first task for The Gym Group was to develop a through-the-line creative concept that would not only make an impact during this period but have the longevity to serve as a brand platform throughout the year.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"899443613\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"e6788cdb\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"e6788cdb\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">There&#8217;s a gym group round the corner with lots of actual top quality equipment from just thirteen ninety nine a month.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Krea App<\/strong>: Ramasjan Krea App &#8211; Hello Monday\/DEPT\u00ae &#8211; 1x Bronze<br><br>Ramasjangs new crea app is crafted on a foundation of sweat, heart and joy of drawing. We have a dream of strengthening children&#8217;s joy of life and self-confidence through creativity. Together with DR, we have developed a place where children can experiment with drawing techniques on solid ground, and where time can be allowed to slip away between their hands, because an hour has passed coloring a beautiful pattern.<br><br><strong>eBay<\/strong>: <a href=\"https:\/\/www.deptagency.com\/case\/inspiring-audiences-through-real-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">eBay Parts &amp; Accessories<\/a> &#8211; DEPT\u00ae &#8211; 1x Bronze<br><br>With an inventory of millions \u2013 far larger than any competitor \u2013 and upwards of 20 million active users, eBay is a leader in the car parts and accessories (P&amp;A) market. But not a brand to rest on its laurels, eBay wanted to defend its market share and turned to DEPT\u00ae to engage its vast audience through a single 360-degree through-the-line campaign.<br><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"836143244\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"26c80c6e\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"26c80c6e\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">You are built different. Breathing new life into broken, taking matters into your own hands, assembling big dreams from the small things.\n<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Kudos to our talented team and incredible clients and a huge thank you to the Lovies judges and all our supporters. <\/p>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4371192,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4271656,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT-Lovie-Agency-of-the-year-2024_1000x1200.png"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42891],"person":[642],"class_list":["post-4371187","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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