{"id":4371133,"date":"2024-12-09T19:42:23","date_gmt":"2024-12-09T17:42:23","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/our-most-advanced-and-most-loved-snap-ar-work-ever\/"},"modified":"2025-12-05T16:36:17","modified_gmt":"2025-12-05T14:36:17","slug":"our-most-advanced-and-most-loved-snap-ar-work-ever","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/our-most-advanced-and-most-loved-snap-ar-work-ever\/","title":{"rendered":"Our most advanced (and most loved) Snap AR work ever"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tOur most advanced (and most loved) Snap AR work ever\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tEmy Cragoe\t\t
\n\t\tTechnical Business Development Lead\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t9 December 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t


With 443 million<\/a> daily active users, a platform like Snapchat has to keep things spicy. <\/h1>And what better way to do that than by harnessing the power of the latest technological innovations to let users have their #ravebaby moment or wear a Canadian tuxedo in space?

In the first six months of 2024, here’s how the lenses created as part of our organic partnership with Snap have performed:<\/p>\n\t\n\t\n\t\n\t\t\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\t30M\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tTotal lens views\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t29M\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tTotal lens plays\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t230K\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tTotal lens shares\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n

    \n\t\u201c<\/span>\n\tThe innovative capability and playful creativity of organic partners like DEPT\u00ae contribute to everything that sets Snap apart: Encouraging users to have fun together, live in the moment, and express themselves freely.<\/p>\t
    \n\t\u201d<\/span>\n\n\t    Karolina Matras<\/a>, AR Partnership Manager at Snap<\/p><\/blockquote>\n\n\n\tSetting standards for Snap’s latest era<\/p>\n\tOne of the many opportunities that comes from our organic partnership with Snap is access to its latest technology, which allows us to create many lenses and experiences that are the first of their kind.

    Being able to collaborate with Snap on the application of tech like this is the stuff of dreams. Noodling around on the art direction, design, and development for different ideas doesn\u2019t just help Snap optimise these technologies for the best outcomes\u2014it\u2019s equal parts exciting and fun.

    Along the way, we\u2019ve learned a thing or two about how to combine best-in-class technologies, trending mechanics, and cultural trends into an experience that anyone and everyone can participate in.<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tTakeaway #1
    Simple, sleek, and effortless experiences are king.
    <\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tTakeaway #2
    It\u2019s not just about cat ears. Enhancing natural features boosts engagement rates.
    <\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tTakeaway #3
    There’s WAY more potential for creativity and self-expression in video formats than in static ones.
    <\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tProof is in the pudding<\/p>\n\tThe     2024 Snap Partner Summit<\/a> covered the company\u2019s latest and greatest innovations: Everything from Snap\u2019s 5th generation of Spectacles\u2014the latest addition to the wearable tech market\u2014to the wackiest and wildest AI and AR lenses the platform\u2019s ever seen.

    And, of course, there was this ~casual~ <\/em>little mention on the big screen from co-founders Evan Spiegel and Bobby Murphy.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tPaving the way for innovation<\/p>\n\tThis epic shoutout had us inwardly screaming with joy: It caps off the most incredible six months we\u2019ve had in our nearly three-year organic partnership with Snap, producing what\u2019s far and away our most advanced Snap AR work to date for the platform.\u00a0

    As Snap and DEPT\u00ae continue paving the way for     innovation in AR<\/a>, we\u2019re eager to apply our expertise beyond the camera as Snap steps into a brand-new era. The possibilities across new modes of experience like Snap\u2019s Spectacles, My AI, or AR mirrors are practically limitless\u2014and we can\u2019t wait to explore them.<\/p><\/div>\n\t\n\t<\/div>\n\n
    \n\t\n\t\tMore insights \t<\/h2>\n\t
    \n\t\t\n\t\t\t
    <\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Claire Shalbrack\t<\/p>\n\t\tThe AR opportunity brands are missing\u00a0<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
    <\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Imogene Robinson\t<\/p>\n\t\tSocial media is evolving. Here\u2019s what brands need to know.<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
    <\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Imogene Robinson\t<\/p>\n\t\tHow Paris Hilton is redefining social media on Roblox<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":50,"featured_media":4371136,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42894],"person":[42756],"class_list":["post-4371133","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"\nOur most advanced (and most loved) Snap AR work ever - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Technical achievement has never looked sillier. 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