{"id":4394247,"date":"2021-04-01T09:59:42","date_gmt":"2021-04-01T07:59:42","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/adidas\/"},"modified":"2025-12-08T11:17:08","modified_gmt":"2025-12-08T09:17:08","slug":"adidas","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/adidas\/","title":{"rendered":"Responsive web design for a global player"},"content":{"rendered":"
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\n\t\n\t\tFor the launch of the new Adidas football boot models, which were worn during the 2016 European Championship, Adidas presented a prize draw campaign. DEPT\u00ae teamed up with Adidas to work on this project. DEPT\u00ae was responsible for the execution of the site across all areas \u2013 from the design and the front-end execution to the database link and the integration of social media functions. In addition to the creation of the campaign\u2019s concept, DEPT\u00ae developed a microsite that includes a prize draw. In this way, the two new football boot models X \/ ACE 15+ Primeknit in the new Black & White Edition were put in the spotlight.

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\n\t\t\n\t\tDevelopment of microsite and prize draw campaign\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe target audience for the competition concerned active (hobby) footballers. To participate, the user goes to the link\u00a0http:\/\/www.adidas.de\/takeyourchance#\/<\/a>\u00a0to register with their email address and date of birth. Then they choose which type of player they are, based on their playing techniques, position and personality. The user can select from two models: ACE 15+ Primeknit \u201cControl everything \u2013 Rule the game\u201d for the traditional footballer or X 15+ Primeknit \u201cCause chaos \u2013 Destroy order\u201d for the explosive scorer.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t