{"id":4393897,"date":"2019-11-01T12:00:00","date_gmt":"2019-11-01T10:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-mobile-first-website-for-a-buzzworthy-sneaker\/"},"modified":"2025-12-08T11:17:40","modified_gmt":"2025-12-08T09:17:40","slug":"a-mobile-first-website-for-a-buzzworthy-sneaker","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/a-mobile-first-website-for-a-buzzworthy-sneaker\/","title":{"rendered":"A mobile-first website for a buzzworthy sneaker"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tZeeman\t<\/h2>\n\t\tA mobile-first website for a buzzworthy sneaker\t<\/h1><\/div>\n\n
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\n\t\n\t\tWhy are some sneakers more expensive than others? To better understand consumer\u2019s love for sneakers, Zeeman created two similar shoes: Hybrid Z, a limited edition shoe priced at 200 euros, and Basic Z, which costs 12.99 euros. To build the hype, DEPT\u00ae created a website that captured the essence of Zeeman but also conveys the story behind each shoe. The brand discovered that it\u2019s not about the shoe itself, but actually building the hype which elevates the sticker price.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tMore than just a sneaker\t<\/h2>\n\t\t\t\t\t
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\n\t\tZeeman is an international chain which carries quality clothes for the whole family at the lowest possible price. The Dutch retailer decided to produce two similar pairs of\u00a0sneakers<\/a>\u00a0which only differed in their design and price tag to find out why some sneakers are so much more expensive than others. Persuade, Zeeman\u2019s creative agency, approached DEPT\u00ae to design a website that would tell the story behind both pairs of shoes and build the excitement.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t