{"id":4393022,"date":"2021-05-20T15:52:10","date_gmt":"2021-05-20T13:52:10","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/refreshing-an-eco-friendly-b2b-brand-website\/"},"modified":"2025-12-08T11:14:56","modified_gmt":"2025-12-08T09:14:56","slug":"refreshing-an-eco-friendly-b2b-brand-website","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/refreshing-an-eco-friendly-b2b-brand-website\/","title":{"rendered":"Refreshing an eco-friendly B2B brand website"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tBevi\t<\/h2>\n\t\tRefreshing an eco-friendly B2B brand website\t<\/h1><\/div>\n\n
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\n\t\n\t\tBevi<\/a>\u00a0is a leading manufacturer of smart water dispensers, incorporating touchless technology that enables you to customise your beverage, check your environmental impact, and view nutrition info right from your phone. Bevi is more than a smart water dispenser, it\u2019s a step towards a more sustainable future. With every drink you pour, you\u2019re not only saving a plastic bottle, but you\u2019re also reducing the oil and emissions needed to manufacture and ship it.\u00a0

Founded in 2014, the company has secured $60.1M in funding and is on a mission to transform how beverages are delivered. Its stand-up and countertop water dispensers are used in the global offices of Volkswagen, Apple, Uber, Trip Advisor, and Netflix, and many more. Bevi partnered with DEPT\u00ae to refresh its brand website and bring its values and purpose to the fore.

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\n\t\t\n\t\tStrategic brand discovery\t<\/h2>\n\t\t\t\t\t
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\n\t\tBrands rooted in purpose with technical B2B products have a lot to say, but often struggle to communicate their message in the most effective way. how Bevi is perceived as a business has a massive impact on its ability to resonate with prospects and retain long-term customers. Bevi\u2019s brand communications focus on the positive environmental impact its products have, the cool features and broad flavour variety, rather than concentrating on specifics tied to functionality and installation, which sets it aside from its competitors.\t<\/p><\/div><\/div>\n\n
\n\t\tDEPT\u00ae analysed the business to fully understand its positioning, which informed the next stages of the project. This involved a google analytics review, website audit, competitor research and stakeholder workshops. Deliverables included:\u00a0\t<\/p><\/div><\/div>\n\n