{"id":4392453,"date":"2021-07-03T13:16:00","date_gmt":"2021-07-03T11:16:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-new-home-for-the-beats-brand\/"},"modified":"2025-12-08T11:13:15","modified_gmt":"2025-12-08T09:13:15","slug":"a-new-home-for-the-beats-brand","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/a-new-home-for-the-beats-brand\/","title":{"rendered":"A new home for the Beats brand"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tBeats by Dre\t<\/h2>\n\t\tA new home for the Beats brand\t<\/h1><\/div>\n\n
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\n\t\n\t\tThe Beats by Dre brand is a multibillion-dollar company that owns over 70% of the market. An icon at the center of pop culture, its stamp on music and sports was cemented by legendary founders Dr. Dre and Jimmy Iovine. After changing hands through an Apple acquisition, Beats approached us to help pivot the brand in a different direction with a new digital flagship focused on building the brand while improving conversion and click-through rates.\t<\/p><\/div>\n\n
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\n\t\n\t\tCentered around the idea of moving at the speed of culture, the new .com acts as a channel where brand inspiration, product information, and the Beats community come together. Storytelling lives at the service of product, and product is brought to life through more in-depth information and cultural context. Editorial content, brand campaigns, and product stories are now connected in a manner that encourages the audience to lose themselves in what they love.\t<\/p><\/div>\n\n
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\n\t\tThe purpose of the digital experience was two-fold: to bring the emotion of the brand forward while emphasizing product benefits. Beyond a standard eCommerce platform, BASIC\/DEPT\u00ae helped build a destination for all things Beats.\t<\/p><\/div><\/div>\n\n
\n\t\tOptimising for users and form factors – With a core audience ranging from 16 to 24 years old, the eCommerce experience is designed for thumb-first interaction. The navigational structure is adaptable across mobile, tablet, and desktop, ensuring we\u2019re serving users of all behaviors and device types.

Through a research-proven approach, the experience works, looks, and feels like an app.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t