{"id":4392332,"date":"2021-07-05T09:24:00","date_gmt":"2021-07-05T07:24:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/formula-e-x-dept-reinvent-racing-for-the-21st-century\/"},"modified":"2025-12-08T11:13:01","modified_gmt":"2025-12-08T09:13:01","slug":"formula-e-x-dept-reinvent-racing-for-the-21st-century","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/formula-e-x-dept-reinvent-racing-for-the-21st-century\/","title":{"rendered":"Building, accelerating, and reinventing racing"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tFormula E\t<\/h2>\n\t\tBuilding, accelerating, and reinventing racing\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tA century-old sport, reinvented: silent, without CO2 emissions and circuits in the middle of the city \u2013 Formula E offers unique experiences, both offline and online. Brands such as Michelin, BMW, Heineken, and Boss have already linked their name to the increasingly popular motorsport, while the young fanbase is quickly expanding.

Fans, who from now on, can get even closer to their favourite driver via the brand-new app, in which smart race data, innovative Augmented Reality solutions and a live race centre come together.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tRacing, reinvented\t<\/h2>\n\t\t\t\t\t
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\n\t\tGiven that Formula E is 100% electric, this opens the door to previously unknown possibilities thanks to new technology. One such possibility allows spectators to play an active role in the race\u2019s outcome by boosting their favourite driver\u2019s racing car during the race through an online voting system. This so-called \u2018FanBoost\u2019 grants more horsepower by the number of fans a driver has. Now that\u2019s innovative engagement 2.0.

And it doesn\u2019t stop there, because, in the race of the future, you are closer to your sport than ever before. The Formula E app gives you everything you need for a top-of-the-line race day experience. Check where famous artists are performing, virtually race against your favourite drivers in race simulators, follow live qualifications and get the latest news and important developments at any time throughout the day\u2019s event.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t