{"id":4391670,"date":"2021-09-23T14:30:24","date_gmt":"2021-09-23T12:30:24","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/canvases-from-the-past-on-the-screens-of-the-present\/"},"modified":"2025-12-08T11:12:45","modified_gmt":"2025-12-08T09:12:45","slug":"canvases-from-the-past-on-the-screens-of-the-present","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/canvases-from-the-past-on-the-screens-of-the-present\/","title":{"rendered":"Canvases from the past on screens of the present"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tMauritshuis\t<\/h2>\n\t\tCanvases from the past on screens of the present\t<\/h1><\/div>\n\n
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\n\t\n\t\tFilled with works of art from the eras of Rembrandt and Vermeer, the Mauritshuis has been attracting an audience of \u2018real\u2019 art lovers since it opened its doors in 1822.

With world famous paintings hanging in such a monumental building at the majestic Binnenhof in The Hague, everyone should be able to visit. Together with DEPT\u00ae, this finally became a possibility. We built a multimedia tour in the form of a new website and app, in which personalisation and perspective are paramount. In other words, a tour for everyone.\u00a0\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
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\n\t\t\n\t\tSmart personalization\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe Mauritshuis knocked on our door asking us how to attract a broader audience within the Netherlands and beyond. Their goal was to diversify the audience in terms of education, age, nationality, socio-economic background and more by making the museum digitally accessible for everyone. We worked to find a way to introduce people from all over the world with different interests to the themes and paintings of the Mauritshuis. Our approach? Personalization.

However, this presented a challenge in terms of complexity. Automated personalization in the form of a website engine that serves different pages to different visitors, is put together on a technically complex level and asks for the use of data. This causes privacy sensitive issues and legislation, which conflicts with digital accessibility that the Mauritshuis strives for.\u00a0

Instead, we opted to give visitors the option to personalize themselves, on the condition that the result is directly and perfectly tailored to the preferences of the visitor in question. While this solution solved a major problem, it still required a lot of content, particularly in the form of snippets that can be endlessly combined.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t