{"id":4391641,"date":"2021-09-30T23:21:00","date_gmt":"2021-09-30T21:21:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/ehealth-serves-as-a-source-of-truth-for-consumers\/"},"modified":"2025-12-08T11:12:39","modified_gmt":"2025-12-08T09:12:39","slug":"ehealth-serves-as-a-source-of-truth-for-consumers","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/ehealth-serves-as-a-source-of-truth-for-consumers\/","title":{"rendered":"eHealth serves as a source of truth for consumers"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\teHealth\t<\/h2>\n\t\teHealth serves as a source of truth for consumers\t<\/h1><\/div>\n\n
\n\t\n\t\tHeadquartered in Santa Clara, California, eHealth operates a leading online marketplace that offers consumers a broad choice of insurance products. This includes thousands of Medicare Advantage, Medicare Supplement, Medicare Part D plans, individual and family health insurance plans (IFP), small and medium-sized business (SMB) insurance, and ancillary health insurance products from more than 180 health insurance carriers.\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n
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\n\t\t\t20%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\torganic growth\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t789\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\thigh-intent users\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t165%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tsite traffic growth\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t60%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tCTR increase\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tUnexpected changes called for a quick solution\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn 2019, eHealth was ready to take its digital presence to the next level and came to DEPT\u00ae with goals to defend their IFP market share, rapidly test and innovate, and grow their SMB business by 20%. Under the Affordable Care Act there is a strong seasonal market, with a typical surge between November 1st and December 15th. However, 2020 was anything but typical. With an impending election, the market was already uncertain and soon after the partnership began, the global health crisis presented a slew of unexpected challenges. DEPT\u00ae quickly pivoted their approach to find strategies that would help eHealth overcome the pandemic.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t