{"id":4391612,"date":"2021-10-01T23:24:00","date_gmt":"2021-10-01T21:24:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/growing-seo-visibility-and-website-traffic\/"},"modified":"2025-12-08T11:12:31","modified_gmt":"2025-12-08T09:12:31","slug":"growing-seo-visibility-and-website-traffic","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/growing-seo-visibility-and-website-traffic\/","title":{"rendered":"Growing SEO visibility and website traffic"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tCloud Software Client\t<\/h2>\n\t\tGrowing SEO visibility and website traffic\t<\/h1><\/div>\n\n
\n\t\n\t\tDEPT\u00ae was approached by a leading global cloud software company that needed help keeping up in the highly competitive and crowded B2B SaaS space. This brand was severely hampered by a steady decline in their SEO visibility and was missing opportunities to connect with customers due to the lack of relevant and highly-searched keywords in their website content. Low traffic to its core product and service offerings was very detrimental to this brand\u2019s growth opportunity, and it was showing up in the bottom line.\t<\/p><\/div>\n\n
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\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\t
\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n
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\n\t\t\t50%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in form submissions\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t25\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tkeywords in top 5 ranking\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t160%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in non-brand clicks\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tA two-pronged approach to long-term growth\t<\/h2>\n\t\t\t\t\t
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\n\t\tTo grow visibility around its products and expand its market share, this brand needed to significantly increase its presence on search engines.

DEPT\u00ae established a two-pronged approach to uncover opportunities that would improve SEO visibility and traffic for the company\u2019s solutions: \t<\/p><\/div><\/div>\n\n
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  • A competitive gap analysis to pinpoint high-impact ways for the client to carve out a leading SERP (search engine results pages) ranking <\/li>
  • An analysis of the brand\u2019s on-page web content to discover opportunities to drive higher rates of organic traffic and on-site conversions <\/li><\/ul><\/div><\/div>\n\n
    \n\t\tThese analyses uncovered three primary causes for the brand trailing far behind competitors in critical SERPs:\t<\/p><\/div><\/div>\n\n
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    • Lack of search coverage for high-volume product offerings <\/li>
    • Misaligned intent for core product offerings. Due to the nature of the cloud & SaaS industry, long-form comprehensive content is a requirement to rank well<\/li><\/ul><\/div><\/div>\n\n
      \n\t\tAfter delving deep into data gathered from these analyses, DEPT\u00ae calculated that 92% of the brand\u2019s traffic was attributable to brand queries, compared to just 8% from non-brand queries.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t