{"id":4391533,"date":"2021-10-20T12:00:00","date_gmt":"2021-10-20T10:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/building-future-ready-optimizely-solution\/"},"modified":"2025-12-08T11:02:13","modified_gmt":"2025-12-08T09:02:13","slug":"building-future-ready-optimizely-solution","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/building-future-ready-optimizely-solution\/","title":{"rendered":"Building a future-ready Optimizely solution"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Bouygues Energies &amp; Services<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Building a future-ready Optimizely solution<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/10\/solar-farm-on-building.jpg\"\n\t\t\t\t\talt=\"Sky view of solar farm on building\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Bouygues Energies &amp; Services is part of the France-headquartered global construction group Bouygues Construction. Bouygues is a leader in the fields of building technology, building management, photovoltaics, traffic technology and energy supply technology. It turned to DEPT\u00ae&#8217;s Optimizely expertise to future-ready the group&#8217;s technology platform.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/10\/Bouygues_Case_02_startseite.jpg\"\n\t\t\t\t\talt=\"Desktop and phone view of Bouygues&#039; website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A multi-brand challenge<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The construction giant comprises three brands: Bouygues Energies; Services; Helion and Kummler; and Matter EVT. <br><br>Being a multi-brand group comes with its challenges, particularly when giving all brands an equal amount of digital attention.\u00a0 Bouygues turned to DEPT\u00ae \u00a0to develop a holistic and future-proof platform for the group, with the aim of uniting\u00a0 all brands and locations while still offering them sufficient autonomy.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/10\/Bouygues_Case_01a.jpg\"\n\t\t\t\t\talt=\"Multiple screens showcasing Bouygues&#039; website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Joint web presence <\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In the past, the three brands were associated with different websites, presenting a variety of issues for both the company and the user.\u00a0Firstly, the decentralised content maintenance in four languages \u200b\u200bwas very time-consuming and technical adjustments and updates were relatively expensive due to various software solutions. Also, the fragmented website landscape meant that users lacked a clear overview of the company&#8217;s entire service portfolio.<br><br>Together with Bouygues Energies and Services, we developed an extensive requirements analysis in a series of workshops to evaluate the appropriate CMS platform for the project. After careful analysis, Optimizely was chosen as the digital experience platform to serve as the technical hub\u00a0 for all Swiss Bouygues Energies &amp; Services websites, including different brand and language pages.<br><br>The migration to a modern technology base not only solved Bouygues&#8217; problem of time-consuming website maintenance, but also laid the foundation for creating an optimal user experience. By developing a modern and well structured design, DEPT\u00ae was able to provide a more functional and seamless online journey for visitors to\u00a0 find each of the individual brands, their services and product portfolios. All brand appearances are now based on a uniform template, which at the same time leaves enough freedom for the individual messages and content of the different companies within the group.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Modern location search<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>On the new platform, users can now easily search for any\u00a0Bouygues location and find out about services. To power this function, DEPT\u00ae developed an individual location search with a Google Maps connection, using\u00a0 Google&#8217;s geographic data. Again,\u00a0we focused on delivering\u00a0 a modern and responsive design in the new Bouygues Corporate Identity. Within the feature, each Bouygues location also has the option of publishing individual content and services. Despite the individual freedom, all locations are managed via a central back end and will also be updated in the future.<br><br>\u201cWe replaced the old website structure and then replaced it with a modern, state-of-the-art solution. In this way, each location is given a certain degree of autonomy and still everything is managed centrally. The new multi-brand branding offers optimal usability for customers and employees of Bouygues,\u201d explains Brian Robinson, Managing Director UK at DEPT\u00ae.<br><br>Daniela Enke, Head of Digital Marketing at Bouygues Energies &amp; Services Switzerland, said: \u201cIn the past, maintaining the various pages has cost us a lot of resources. Updates, technical enhancements and maintenance of content are much easier on the new platform.\u201d<\/p><\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >DEPT\u00ae has managed to create a multi-brand solution that shows the unity of the group on the one hand, but still emphasizes the individuality of the brands.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Daniela Enke, Head of Digital Marketing at Bouygues Energies &amp; Services<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A look into the future<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Bouygues\u2019 efficient and user-centric new platform offers the business the best conditions for future growth and its flexibility allows for continual technical adjustments. For example, thanks to its modularity, an already planned Salesforce integration can be easily implemented. Over the future course of this project, several brands will be gradually migrated to the new platform.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4391536,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[1292],"case-category":[42927],"award":[],"case-industry":[42940],"person":[235],"class_list":["post-4391533","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a future-ready Optimizely solution - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"For Bouygues Services &amp; Energies Switzerland, DEPT\u00ae developed a holistic and future-proof platform that unites all brands and locations while still offering them sufficient autonomy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-in\/case\/building-future-ready-optimizely-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a future-ready Optimizely solution - 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