{"id":4390899,"date":"2022-04-15T20:08:33","date_gmt":"2022-04-15T18:08:33","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/helping-a-century-old-sports-brand\/"},"modified":"2025-12-08T11:01:18","modified_gmt":"2025-12-08T09:01:18","slug":"helping-a-century-old-sports-brand","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/helping-a-century-old-sports-brand\/","title":{"rendered":"Refreshing a century-old brand for today’s world"},"content":{"rendered":"
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\n\t\n\t\tAlongside DEPT\u00ae, Wilson repositioned themselves and authored a proactive, authentic mission for the brand and business: \u201cempower every human to live life like an athlete.\u201d\u00a0

On this foundation, we set out to refresh the brand identity and execute a digital launch strategy for Wilson Sportswear from concept through production.
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\n\t\t\n\t\tThe need to stand for something\u00a0\t<\/h2>\n\t\t\t\t\t
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\n\t\tWilson, the iconic American sporting goods brand, came to us at an inflection point.

The company had been at the center of sport for over a century, making world-class hard goods like balls, bats, rackets, clubs, and gloves to give athletes an edge. While their products were well-known by athletes around the world, they were preparing to launch their first-ever apparel line and recognized that the brand needed to stand for something bigger.

We started by shaking down the brand through a visual audit and interviews with employees and athletes to understand brand perception and the role that sport plays in their lives.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tWe learned unequivocally that sports matter. They add meaning to our lives. They teach us things.\u00a0\t<\/h2><\/div><\/div>\n\n
\n\t\tHow to persist. How to work together. How to fail. And most importantly, that what lies within is bigger than anything that lies ahead.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t