{"id":4390650,"date":"2022-07-15T16:25:33","date_gmt":"2022-07-15T14:25:33","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/amplifying-jbls-brand-presence-on-amazon\/"},"modified":"2025-12-08T11:00:46","modified_gmt":"2025-12-08T09:00:46","slug":"amplifying-jbls-brand-presence-on-amazon","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","title":{"rendered":"Amplifying JBL\u2019s brand presence on Amazon"},"content":{"rendered":"
\n\tJBL<\/p>Amplifying JBL\u2019s brand presence on Amazon<\/p><\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n
\n\t\t\t
\n\t\t\t\n\t\t\t\t(  Services  )\n\t\t\t<\/p>\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\tBrand & Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\tTech & Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\tJBL is an American audio electronics brand, best known for producing speakers and headphones.<\/p>JBL entered the Amazon cosmos as a well-known brand with the goal of maintaining a consistent brand image not only on Amazon, but across its entire web presence and beyond. DEPT\u00ae took on the challenge of optimising a huge product portfolio in multiple marketplaces to increase brand awareness and product consideration while staying true to JBL\u2019s beautifully cultivated brand identity.<\/p><\/div>\n\n
    \n\t\n\t\n\t\n\t\n\t\t\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\t9\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tMarketplaces\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t400+\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tUnique ASINs\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t4\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tProduct categories\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n\n\tConsistent look and feel for an extensive product portfolio<\/p>\n\tThe main goal was to create content that effectively and visually communicates the brand values of JBL’s extensive product portfolio. At the same time, it was important to develop a well-thought-out strategy to communicate the unique selling points of each product in JBL’s extensive portfolio, while creating a consistent look and feel and ensuring a fast production speed.

    The content also needed to allow JBL to stand out from the competition with an easily recognisable, consistent look and feel.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tA comprehensive design guideline<\/p>\n\tWe took a comprehensive approach to comply with Amazon’s content regulations while staying true to JBL’s international branding, maintaining customer focus and increasing brand awareness and product consideration.

    When working with such a large portfolio across multiple markets and categories, it can be very complicated to maintain a consistent brand image and also optimise content in a timely manner.

    For JBL, we therefore developed a master layout\/design guideline with a one-size-fits-all design concept that can be applied to any content type in any market.

    In combination with our Amazon expertise and local knowledge, we were able to sustainably increase JBL’s performance while creating a strong international brand image. In combination with the content development, we implemented content monitoring to guarantee the maintenance of the optimised content.<\/p><\/div>\n\t\n\t<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\tAdvertising & results<\/p>\n\tStrategy: To increase performance and branding, it is not only relevant to have meaningful and brand-appropriate content, which is of course the first step. This is followed by the relevant promotion of the products and directing potential consumers to the content.

    The Amazon Advertising experts at DEPT\u00ae developed a holistic strategy to cover all of JBL’s defined goals (securing brand awareness and increasing sales). The entire sales funnel was covered across two channels \u2013 both via awareness campaigns using video ads, sponsored and Amazon DSP ads, including all inventory and placements such as Amazon placements (on-site), as well as via off-site, as well as placements relevant to the target group, such as on Twitch.

    Additional banner ads (in the consideration phase) increased visibility by covering further placements online and at the same time increased traffic to the brand store, drawing attention to the entire JBL product range.

    In order to minimise wastage and use the media budget efficiently, JBL’s target group was addressed via the Amazon DSP using audience data segments, and generic and brand keywords were used via the sponsored ads. Both the awareness and consideration campaigns serve to increase or maintain awareness and increase traffic to the product detail pages on Amazon.

    In this way, it can be ensured that the brand remains in the memory of potential consumers during their next purchase, so that it can then be used in their search for Sponsored Product Ads, as well as to fall into the retargeting pool of Amazon DSP segments for subsequent targeting and increased optimisation for sales.

    The ads on both channels were monitored over the entire campaign timeline, regularly updated as an optimisation measure where necessary and also analysed as a management tool using various data approaches in reporting.<\/p><\/div>\n\t\n\t<\/div>\n\n

    \n\tThe results<\/p>\n\t\n\t\n\t\n\t\t\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\t11%\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tincrease in sales compared to the previous year (2023 vs. 2022)\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t6%\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tincrease in RoAS compared to the previous year (2023 vs. 2022)\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t2%\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tincrease in clicks compared to the previous year (2023 vs. 2022)\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t10%\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\tincrease in CTR compared to the previous year (2023 vs. 2022)\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tEfficient and creative content creation<\/p>\n\tConsistency<\/strong>
    DEPT\u00ae placed a strong focus on developing not only a unified design, but a thoughtful strategy that emphasised the unique features of the product while preserving JBL\u2019s essential brand values. It was of paramount importance to effectively communicate JBL\u2019s visual identity without diluting the existing brand presence.

    Through the targeted creation of high-quality content, DEPT\u00ae was able to help JBL stand out from the competition. Special care was taken to develop a unique tonality that is unmistakable and fits perfectly with the brand\u2019s consistent look and feel. This carefully crafted content not only reflects JBL\u2019s values and character, but also helps to build a strong bond between the brand and its customers.

    Efficiency
    <\/strong>We have developed an efficient process that favours both the use of time and creativity. Our content creation methods are designed to be as fast and efficient as possible to save time and open up the opportunity for creative content creation for a quality brand presence on Amazon.

    Relevance<\/strong>
    Simply translating content from one marketplace to the next makes it almost impossible to optimise content for each country and compromises the customer experience. The content for each marketplace is not only written by native speakers, but also thoroughly researched. Our content creators conduct a relevance analysis of the content for each product by examining recent Amazon reviews, questions and answers, and similar products within the category. This allows them to determine exactly what information customers are looking for on this marketplace, so they can include the details that are most relevant to them.

    The content is also optimised with researched keywords to improve conversion and bestseller rank.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tForms of content<\/p>\n\t(Premium) A+ Content
    <\/strong>The A+ Content is an optional addition to the product description and includes modules for personalised images and text, while the Premium A+ Content also includes video options. When shopping with a mobile device, the A+ Content appears before the product details and thus determines the mobile shopping experience. The A+ design we developed for JBL is particularly seamless and optimised for mobile use. Our priority was to optimise mobile accessibility and ensure smooth navigation and thus an optimal user experience.

    Based on data from JBL that around 70% of users shop on mobile, we also made sure that the A+ content was easily digestible for mobile users.

    A+ content should achieve the following:<\/p>\n\n\t

  • Improve the customer experience<\/li>
  • Add to the product information<\/li>
  • Represent the brand<\/li><\/ul>\n\n
    Brand Store
    <\/strong>The Brand Store offers the opportunity to build a unique brand website within the Amazon cosmos. It allows companies selling on Amazon to personalise the experience for their shoppers while displaying their product range, special deals and establishing their brand voice. With the design input from JBL, we created an Amazon concept that we applied when we created the Brand Store to maintain uniformity with their already existing web presence.

    Brand Stores on Amazon allow companies to:<\/p>\n\n\n\t
  • Build a Store with a unique URL within Amazon<\/li>
  • Serve as a landing page for qualified traffic stemming from Sponsored Brands Ads<\/li>
  • Present the product portfolio and brand image in a personalised manner and enable cross-selling to increase customer lifetime value<\/li><\/ul>\n<\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tBrand building on Amazon: We worked with the designs provided by JBL to maintain a consistent brand image across all aforementioned forms of content.<\/p>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tBrand building across products: Our design concept ensured a consistent design across multiple different product types.<\/p>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tBrand building across marketplaces: By applying our concept to every marketplace, we built a globally recognised brand image, regardless of which country customers are shopping in.<\/p>\n\t\n\t<\/div>\n\n\n\tMonitoring optimized content to ensure continued quality<\/p>\n\tThe energy and resources used to create relevant, optimised content for JBL is only fully exploited when it is monitored. Due to the high possibility of content deviation on Amazon, our optimised content does not always remain as the version that is live.

    We implemented content monitoring for the JBL portfolio in order to:<\/p>\n\n\t
  • Notice the overwriting of already optimised content<\/li>
  • Quickly detect and correct any changes<\/li>
  • Monitor and adhere to changes in the Amazon guidelines<\/li>
  • Keep the intended, optimised content live at all times<\/li><\/ul>\n<\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tBrand presence and time saved<\/p>\n\tWith the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces. The content design concept and implementation has boosted scalability and will cut time in half for future product optimisation.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"With the help of FACTOR-A\/DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.","protected":false},"author":40,"featured_media":4376398,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#372178","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[144],"case-category":[42930,42927],"award":[],"case-industry":[42931,42935,42928],"person":[935],"class_list":["post-4390650","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"\nAmplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T09:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/\",\"url\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/\",\"name\":\"Amplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg\",\"datePublished\":\"2022-07-15T14:25:33+00:00\",\"dateModified\":\"2025-12-08T09:00:46+00:00\",\"description\":\"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#breadcrumb\"},\"inLanguage\":\"en-in\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-in\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amplifying JBL\u2019s brand presence on Amazon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-in\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae","description":"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","og_locale":"en_US","og_type":"article","og_title":"Amplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae","og_description":"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.","og_url":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T09:00:46+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","url":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","name":"Amplifying JBL\u2019s brand presence on Amazon - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg","datePublished":"2022-07-15T14:25:33+00:00","dateModified":"2025-12-08T09:00:46+00:00","description":"With the help of DEPT\u00ae, JBL has built a strong, uniformed brand presence across all products, categories and marketplaces on Amazon.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#breadcrumb"},"inLanguage":"en-in","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-in","@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-in\/"},{"@type":"ListItem","position":2,"name":"Amplifying JBL\u2019s brand presence on Amazon"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-in"}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Amazon_JBL_Woman-with-black-headphones-scaled.jpg","imageAlt":"","caseVideo":{"type":"local"},"url":"https:\/\/www.deptagency.com\/en-in\/case\/amplifying-jbls-brand-presence-on-amazon\/","hoverColor":"#372178","hoverText":"Amplifying JBL\u2019s brand presence on Amazon","label":"JBL","tags":["Brand & Media","Health"]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case\/4390650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case\/4390650\/revisions"}],"predecessor-version":[{"id":4390661,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case\/4390650\/revisions\/4390661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/media\/4376398"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/media?parent=4390650"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/client?post=4390650"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case-category?post=4390650"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/award?post=4390650"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/case-industry?post=4390650"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/person?post=4390650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}