{"id":4390607,"date":"2022-08-24T23:26:00","date_gmt":"2022-08-24T21:26:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/transforming-the-homeownership-process\/"},"modified":"2025-12-08T11:00:41","modified_gmt":"2025-12-08T09:00:41","slug":"transforming-the-homeownership-process","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/transforming-the-homeownership-process\/","title":{"rendered":"Transforming the homeownership process"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tReali\t<\/h2>\n\t\tTransforming the homeownership process\t<\/h1><\/div>\n\n
\n\t\n\t\tReali is a California real estate technology company helping individuals and families buy and sell homes with ease. From the purchase process to loan assistance, Reali empowers buyers and sellers with greater access and choice in homeownership.

With Reali\u2019s \u201cBuy Before You Sell\u201d product, Reali purchases a new home on a buyer\u2019s behalf while simultaneously selling the first home, simplifying the process and ensuring homeowners don\u2019t miss out on their dream home. Reali\u2019s Cash Offer services facilitate a more expedient home buying process with shorter closing times and increased odds of offer acceptance.

This level of convenience and organization in one digital platform was inconceivable until Reali launched in 2015. Consumer use of digital platforms like Reali skyrocketed in recent years. Ever since the startup has swiftly grown throughout California with plans for expansion on the horizon.\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n
\n\t\n
\n\t
\n\t\t

\n\t\t\t294%\t<\/h2>\t<\/div>\n\n\t
\n\t\t

\n\t\t\tincrease in sales qualified leads (SQL)\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
\n\t
\n\t\t

\n\t\t\t33%\t<\/h2>\t<\/div>\n\n\t
\n\t\t

\n\t\t\tincrease in SQL conversion rate\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
\n\t
\n\t\t

\n\t\t\t195%\t<\/h2>\t<\/div>\n\n\t
\n\t\t

\n\t\t\tincrease in marketing qualified leads (MQL)\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\tThe journey home: increasing market share and brand lift\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tThe real estate market is in near-constant evolution, influenced by home buying trends, regulatory and technology changes, and market conditions. The pandemic accelerated circumstances of low inventory and high housing demand, fueling ferocious competition among buyers, sellers, and brokerages. During the pandemic, consumers went online for more of their goods and services and those new behaviors became the norm. Much of the homebuying process also went digital, transforming the real estate industry to what we experience today.

Robust demand for Reali products and services dictated the need for fast and sustainable growth. Recent privacy and regulatory changes to iOS14, Meta, and Google made audience targeting more difficult. Yet strong audience connections were necessary to attract and interest consumers in products and services in this ever-changing digital landscape.

Reali sought to expand its audience with a more full-funnel approach that would increase marketing qualified leads (MQL) and boost sales qualified leads (SQL) and conversions. Diversification of channel and media mix, as well as advertisement messaging and creative, would be important to maximizing Reali\u2019s ability to attract, inform, and inspire consumers to become Reali customers.

With limited in-house abilities to rapidly ramp up to market, Reali needed to partner with an agency with innovative digital advertising expertise and resources that could help the company scale quickly.

To achieve this vision, we developed strategies to help Reali grow volume without sacrificing creative quality or budgetary costs.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t