{"id":4390266,"date":"2022-10-10T11:24:18","date_gmt":"2022-10-10T09:24:18","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/organising-the-worlds-first-24-hour-meta-festival\/"},"modified":"2025-12-08T11:10:05","modified_gmt":"2025-12-08T09:10:05","slug":"organising-the-worlds-first-24-hour-meta-festival","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/organising-the-worlds-first-24-hour-meta-festival\/","title":{"rendered":"Organising the world’s first 24-hour Meta Festival"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tMeta Festival\t<\/h2>\n\t\tOrganising the world’s first 24-hour Meta Festival\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tAfter a successful Berlin-based hybrid first edition in 2021, we took our metaverse event a step further in 2022 – by organising the world’s first 24-hour Meta Festival that took place across three time zones in Asia Pacific, Europe and the Americas. More than 6,500 attendees from 109 countries – that’s a coverage of 55% of the whole world – gathered in the highly immersive Metapolis metaverse world on June 28th to hear from 123 leading web3 innovators, brand marketers, futurists and technologists. Several hundred others tuned in to live streams on YouTube, LinkedIn, Twitter and Twitch to take a peek into the metaverse.\t<\/p><\/div>\n\n\n\t
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\n\t\t\n\t\tNext level\t<\/h2>\n\t\t\t\t\t
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\n\t\tA look back\t<\/h2><\/div><\/div>\n\n
\n\t\tIn 2021, after more than a year of sitting in boring webinars due to the ongoing pandemic, we decided that the \u2018new normal\u2019 just wasn’t good enough and reinvented virtual events by founding Meta Festival – a first of its kind festival experience taking place in \u2018Metapolis\u2019, a tailored virtual world realised by our partner JOURNEE – The Metaverse Company\u2122 on Unreal Engine. After all, everyone\u2019s talking about the metaverse. But, according to our research, only 16% of people understand what it is<\/a>. We wanted to change that.\t<\/p><\/div><\/div>\n\n
\n\t\tSame tech excellence. But bigger and better.\t<\/h2><\/div><\/div>\n\n
\n\t\tAfter having realised immersive web3 experiences and NFT projects for clients such as H&Mbeyond<\/a>, Motorsport Games<\/a> and The Drone Racing League<\/a>, we wanted to take our Meta Festival to the next level and make it even bigger and better in 2022.

We once again partnered with JOURNEE – The Metaverse Company\u2122 to bring Metapolis back to life. While the landscape was stylised differently from the first version, the virtual world once again proved to be an example of the limitless possibilities the metaverse offers, showcasing spectacular 3D visualisations in raytraced rendering quality.

All that attendees needed to access Metapolis was a device and an internet connection. Thanks to a collaboration with Ready Player Me<\/a>, each visitor had the opportunity to create their own custom avatar with which they could dance and move as well as walk or even fly through Metapolis. An integrated chat allowed them to communicate with each other.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t