{"id":4390170,"date":"2023-04-25T14:35:59","date_gmt":"2023-04-25T12:35:59","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/going-bananas-with-an-end-of-year-recap-campaign\/"},"modified":"2025-12-08T11:08:02","modified_gmt":"2025-12-08T09:08:02","slug":"going-bananas-with-an-end-of-year-recap-campaign","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/going-bananas-with-an-end-of-year-recap-campaign\/","title":{"rendered":"Going bananas with an end-of-year recap campaign"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tReddit\t<\/h2>\n\t\tGoing bananas with an end-of-year recap campaign\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tOver 52 million<\/a> users visit Reddit every day to dive into their interests, hobbies, and passions. And, with 2.8 million<\/a> Subreddits on the platform, there\u2019s one for every and any topic\u2014no matter how hyper-specific or obscure.

For the 2022 end-of-year Reddit Recap, Reddit enlisted DEPT\u00ae to help create and promote a campaign that felt as unique and eccentric as their audience, while also cutting through the noise of other personalized platform recaps.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tStanding out from the pack\t<\/h2>\n\t\t\t\t\t
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\n\t\tFrom Spotify\u2019s \u201cWrapped,\u201d to Snapchat\u2019s \u201cYear End Story,\u201d to Google\u2019s \u201cYear in Search,\u201d personalized recaps of the year from online platforms have become a new annual tradition that\u2019s much anticipated by audiences.

Differentiation was key to creating a successful campaign that would stand out from the other platforms participating in this trend and stick with Reddit\u2019s audience.

Fortunately for us, Reddit also happens to be a different kind of brand, home to content that represents characteristics like these:\t<\/p><\/div><\/div>\n\n