{"id":4389366,"date":"2023-02-21T12:57:03","date_gmt":"2023-02-21T10:57:03","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/putting-fans-in-the-middle-of-experimental-and-hard-hitting-music\/"},"modified":"2025-12-08T11:08:44","modified_gmt":"2025-12-08T09:08:44","slug":"putting-fans-in-the-middle-of-experimental-and-hard-hitting-music","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/putting-fans-in-the-middle-of-experimental-and-hard-hitting-music\/","title":{"rendered":"Putting fans in the middle of experimental and hard hitting music"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tHeadbanger\t<\/h2>\n\t\tPutting fans in the middle of experimental and hard hitting music\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tHead Banger is an action-packed, arcade-style game that requires players to navigate their way through a series of increasingly difficult levels while avoiding obstacles and collecting points.

Hello Monday\/DEPT\u00ae took this game we grew up playing and turned it into an AI experiment. Designed to explore how AI could be used to create new musical experiences, the experience promoted Dracaris, a death metal band founded and based out of New York City.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tCreating the Dracaris heavy metal universe\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe goal was to promote Dracaris and their latest album. Inspired by Arkanoid style games, the team wanted to build an immersive experience that immersed fans in the world of Dracaris\u2019s experimental, headbanging music.\u00a0

The challenge was to do it all without any media budget.\u00a0

Hello Monday\/DEPT\u00ae built an in-browser game, powered by AI. The user enters the game, grants camera access and calibrates the camera\u2019s sensor by tilting their head left and right.\u00a0

From there, game play can begin. Users must send a fireball to knock out blocks, without letting the ball get past them. The paddle is controlled by your head, rather than the keyboard, and if you have time for it – you can head-bang for extra points.

As fans play the game they get access to Dracaris music, with each track representing a different level.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t