{"id":4389336,"date":"2023-01-18T21:52:00","date_gmt":"2023-01-18T19:52:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/revolutionizing-the-way-we-sleep-through-a-coordinated-seo-approach\/"},"modified":"2025-12-08T11:09:09","modified_gmt":"2025-12-08T09:09:09","slug":"revolutionizing-the-way-we-sleep-through-a-coordinated-seo-approach","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/revolutionizing-the-way-we-sleep-through-a-coordinated-seo-approach\/","title":{"rendered":"Revolutionizing the way we sleep through a coordinated SEO approach"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tLayla\t<\/h2>\n\t\tRevolutionizing the way we sleep through a coordinated SEO approach\t<\/h1><\/div>\n\n
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Layla Sleep is one of the fastest-growing direct-to-consumer eCommerce mattress brands in the United States.

Initially best known for their beloved memory foam mattress, Layla has expanded into other premium sleep accessories like weighted blankets, pillows, and bedding. They have consistently shown the ability to take market share from the most prominent mattress players.\t<\/p><\/div>\n\n
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\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n
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\n\t\t\t313%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in users\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t72%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tdecrease in bounce rate\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t160%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in non-brand visibility\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tA firm belief in a strong SEO strategy\t<\/h2>\n\t\t\t\t\t
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\n\t\tLayla Sleep had been working with a well-known SEO company for over a year and was not seeing the results they wanted. Their previous agency\u2019s approach focused more heavily on content and linking, but Layla Sleep felt they lacked an overarching strategy and the ability to quickly pivot when issues arose.

Layla Sleep also wanted to solve the workflow issues and services gaps that were caused by the \u201cpackaged\u201d approach established by the legacy agency and wanted higher quality content and links.\t<\/p><\/div><\/div>\n\n
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  • Layla Sleep wasn\u2019t getting the ROI they anticipated<\/li>
  • They weren\u2019t receiving structured reporting<\/li>
  • There was a lack of strategy around where the budget should be allocated<\/li>
  • The internal support team and communication were not organized<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t