{"id":4389265,"date":"2023-03-13T15:11:57","date_gmt":"2023-03-13T13:11:57","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/reducing-time-to-market-by-40-with-adobe-experience-manager\/"},"modified":"2025-12-08T11:08:23","modified_gmt":"2025-12-08T09:08:23","slug":"reducing-time-to-market-by-40-with-adobe-experience-manager","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/reducing-time-to-market-by-40-with-adobe-experience-manager\/","title":{"rendered":"Reducing time to market by 40% with Adobe Experience Manager"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tBajaj Finserv\t<\/h2>\n\t\tReducing time to market by 40% with Adobe Experience Manager\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tThis case study was originally published by Adobe<\/a>\t<\/p><\/div>\n\n
\n\t\n\t\tBajaj Finserv, one of India\u2019s largest NBFCs (non-banking financial companies), recently launched Finserv MARKETS<\/a>, a comprehensive digital marketplace that offers loans, insurance, investments, payments, and lifestyle products. With trials of the model seeing success, the company decided to partner up with Adobe Solutions Partner DEPT\u00ae to scale the platform into a fast, intuitive, and targeted marketplace using Adobe Experience Manager.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tDriving the need for speed\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn today\u2019s world, digital offerings are fast becoming crucial to growth, even in traditionally offline industries like finance. The journey in this sector, however, is far from straightforward. Brands first need to excite customers about financial products, before educating and driving choice for their portfolio, all while offering a highly contextual experience.

Keeping in mind the importance of excellent (digital) customer experience, Bajaj Finserv launched its digital marketplace Finserv MARKETS. The company knew that to scale the marketplace rapidly, it would need to offer a comprehensive and fast-expanding range of products. And the customer journey would need to be fast, intuitive, and seamless across platforms.

Hence, with the help of our team at DEPT\u00ae, they deployed Adobe Experience Manager to move to an agile go-to-market approach, improving publishing and loading speed and scaling from three products to 30 products on a standalone website.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t