{"id":4389224,"date":"2023-04-06T17:16:07","date_gmt":"2023-04-06T15:16:07","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/raising-the-bar-multiple-flavours-under-one-branding\/"},"modified":"2025-12-08T11:08:14","modified_gmt":"2025-12-08T09:08:14","slug":"raising-the-bar-multiple-flavours-under-one-branding","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/raising-the-bar-multiple-flavours-under-one-branding\/","title":{"rendered":"Raising the bar: Multiple flavours under one branding"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tSchwartau\t<\/h2>\n\t\tRaising the bar: Multiple flavours under one branding\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tFor over 100 years, Schwartau has been adding sweetness to consumers’ lives, with its taste that many have remembered since childhood. Schwartau is the market leader in jams and muesli bars in Germany. Constantly maintaining quality at the highest level and ensuring maximum product satisfaction are the main drivers of the brand’s success.


As part of the development of its standalone brand of Corny muesli bars, Schwartau wanted to extend the existing brand design framework to meet Amazon specific content requirements. With this purpose, they came to us and entrusted us with the full cycle of work, including content creation, design, and branding itself.\t<\/p><\/div>\n\n
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\n\t\t\tBuilding the product storefront\t<\/h2><\/div><\/div>\n\n

The key to successful branding on Amazon is a high-quality Product Detail Page (PDP). It may sound too simple, but in fact, the anatomy of the page is quite complex and plays a crucial role in brand awareness and its place in the marketplace. Taking this into account, we provided Schwartau with a whole PDP for Corny Big: product images, SEO-based bullet points, SEO-based title and A+ content. All of these elements directly influence the decision to buy a product and interact with the chosen brand.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

\n\t\n\t\t“From the content strategy to the design strategy, every element of the page should work together seamlessly to showcase the value and benefits of your product, and ultimately drive sales.”\t<\/p><\/div>\n\n
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\n\t\t\n\t\tContent that tastes the same\t<\/h2>\n\t\t\t\t\t
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\n\t\tCorny Big muesli bars are currently available in five different flavours. Accordingly, they all have different packaging, associations and demands among customers. Our main challenge was to unite all these flavours under a single common branding that keeps a clear focus on the nutritions and benefits of the product, while not losing the unique presentation of each flavour.

The solution came across using the product\u2019s unique elements such as different packaging designs, respective brand colours, mood and texture to ensure each flavour’s visual representation. We designed high-quality product images, showcasing the product in use or in its intended environment, along with its features, benefits, and packaging design. This helped us combine differentiating elements of all the flavours with the unifying leitmotif that communicates the brand’s unique value proposition and messaging.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t