{"id":4389156,"date":"2023-08-03T11:00:31","date_gmt":"2023-08-03T09:00:31","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/taking-a-walk-down-sesame-street-with-augmented-reality\/"},"modified":"2025-12-08T11:07:33","modified_gmt":"2025-12-08T09:07:33","slug":"taking-a-walk-down-sesame-street-with-augmented-reality","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/taking-a-walk-down-sesame-street-with-augmented-reality\/","title":{"rendered":"Taking a walk down Sesame Street with augmented reality"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tSesame Street\t<\/h2>\n\t\tTaking a walk down Sesame Street with augmented reality\t<\/h1><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
\n\t\n\t\tFor the 50th anniversary of their flagship program, Sesame Street<\/em>, Sesame Workshop teamed up with Weyo and DEPT\u00ae to bring their characters to life. Together, we developed an app that uses augmented reality (AR) to let Sesame Street\u2019s loyal audience become their favorite muppets through the power of AR.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tA special celebration\t<\/h2>\n\t\t\t\t\t
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\n\t\tSince its groundbreaking launch in 1969, Sesame Street has become an international beacon in children’s education. As they prepared to celebrate their 50th anniversary, Sesame Workshop was eager to highlight their five-decade journey of innovation. From being the pioneers of television-based educational programming in 1969, they were ready to showcase forward-thinking approaches to play-based learning on digital platforms to children and fans alike<\/a>.\u00a0

Tapping into a half-century’s worth of episodes, songs, and clips, we integrated AR to let kids transform into their favorite characters, such as Elmo, Grover, and Count Von Count, and be a part of their favorite video clips and songs.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t