{"id":4388979,"date":"2023-10-04T15:42:47","date_gmt":"2023-10-04T13:42:47","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/how-to-light-up-an-audience-with-the-power-of-shared-experience\/"},"modified":"2025-12-08T10:57:19","modified_gmt":"2025-12-08T08:57:19","slug":"how-to-light-up-an-audience-with-the-power-of-shared-experience","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/how-to-light-up-an-audience-with-the-power-of-shared-experience\/","title":{"rendered":"How to light up an audience with the power of shared experience"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tHurdl\t<\/h2>\n\t\tHow to light up an audience with the power of shared experience\t<\/h1><\/div>\n\n
\n\t\n\t\tGone are the days of traditional advertising at live events. Images on the jumbotron, banners in the rafters and sponsors at concession stands will soon be supplanted by more efficient, digital modes of communication.\u00a0

Hurdl, a visionary company in live event marketing, approached DEPT\u00ae to overcome the challenges of engaging audiences at live events. Hurdl believes that in order to effectively engage with an audience at a live event, you need to know exactly who\u2019s out there\u2014and then you need to speak with each person directly.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tBreaking through the noise\t<\/h2>\n\t\t\t\t\t
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\n\t\tToday\u2019s audiences have learned to tune out mass marketing messages that aren\u2019t meant for them. Hurdl found a way to break through

Traditional advertising at live events was becoming outdated. Hurdl believed that for effective audience engagement, you need to know your audience intimately. With a vision for the future of marketing, Hurdl and DEPT\u00ae banded together to navigate the highly nuanced technical challenges of engaging live audiences.

Hurdl introduced an innovative concept\u2014an SMS CRM that connects fans directly with their favourite brands. The core idea was to create a seamless bridge between live events and digital marketing, ensuring every fan felt personally connected. Hurdl’s PIXL LED wearable wristbands played a pivotal role. Fans eagerly opted in, attracted by the potential to access perks like free merchandise or backstage passes.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t