{"id":4388948,"date":"2023-10-05T03:51:37","date_gmt":"2023-10-05T01:51:37","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/an-app-to-battle-depression\/"},"modified":"2025-11-27T14:12:08","modified_gmt":"2025-11-27T12:12:08","slug":"an-app-to-battle-depression","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/an-app-to-battle-depression\/","title":{"rendered":"An app to battle depression"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tBeyond Blue\t<\/h2>\n\t\tAn app to battle depression\t<\/h1><\/div>\n\n
\n\t\n\t\tFor the last 20 years, Beyond Blue have positively impacted the lives of Australians who suffer from depression and suicidal thoughts. Unfortunately, some communities within Australia\u2014specifically LGBTQ, Aboriginal and Torres Strait Islanders\u2014are at greater risk of suicide. Beyond Blue set a goal of alleviating the burden felt by those populations.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tAustralia averages eight suicides a day. Beyond Blue wants to get that number down to zero\t<\/h2>\n\t\t\t\t\t
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\n\t\tBeyond Blue wanted to put personalised suicide safety plans into the hands of those who need it most. They have extensive experience creating these plans for others\u2014they just needed to make them accessible to members of these overburdened communities.

A good plan helps a person identify concrete steps they can take in order to feel safe during particularly difficult times.\u00a0 We knew that the success of Beyond Now<\/em> would rely heavily on our ability to make real connections with real people and build trust in the product. Through honest and candid conversation with Beyond Blue, we learned about the sensitivities that surround mental illness, we learned about the communities we were trying to reach, and then we built an app that puts the user at the centre of the experience.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t