{"id":4388921,"date":"2023-03-10T13:06:00","date_gmt":"2023-03-10T11:06:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/keeping-users-engaged-with-active-crm\/"},"modified":"2025-12-08T11:07:22","modified_gmt":"2025-12-08T09:07:22","slug":"keeping-users-engaged-with-active-crm","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/keeping-users-engaged-with-active-crm\/","title":{"rendered":"Keeping users engaged with active CRM"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tGumtree\t<\/h2>\n\t\tKeeping users engaged with active CRM\t<\/h1><\/div>\n\n
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\n\t\n\t\tIn 2000, Gumtree launched the UK\u2019s first online classifieds platform – a community-centric marketplace where people buy, sell, donate, and help one another in their local communities in a multitude of ways. Today, Gumtree offers everything from job and property listings to childcare, rideshares, homewares, and more.

Much more than a marketplace, Gumtree is the go-to app for people looking to set-up and settle into new cities from London to Sydney.\t<\/p><\/div>\n\n
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\n\t\tAs a marketplace, Gumtree\u2019s inventory is ever-changing and out of their control. With more than 500 product categories, they needed to get personal with their customers, narrow down the enormous amount of choice, and direct people to relevant \u2018Good Finds\u2019.

Gumtree asked us to help them present their huge volume of listings through tailored CRM that would focus on highly relevant products and services, while also making room for playful discovery.\u00a0

Our challenge was to cultivate a sophisticated, personalised CRM strategy at scale that served the right content to drive CTR and engagement across all of their customer segments.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t