{"id":4388869,"date":"2023-11-21T16:37:34","date_gmt":"2023-11-21T14:37:34","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/building-an-automated-group-travel-app\/"},"modified":"2025-12-08T11:07:05","modified_gmt":"2025-12-08T09:07:05","slug":"building-an-automated-group-travel-app","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-in\/case\/building-an-automated-group-travel-app\/","title":{"rendered":"Building an automated group travel app"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tITA Group\t<\/h2>\n\t\tBuilding an automated group travel app\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tITA Group provides engagement and travel solutions for large organizations, but its client base was demanding more and more personalization, which individual agents needed help to handle.\u00a0\u00a0\u00a0

Together, ITA Group and DEPT\u00ae created The Online Booking Tool (OBT): A custom web app that books air travel for thousands of employees at once\u2013for different events, companies, and locations.
\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\tIncreasingly complex travel requirements\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tA company conference in Las Vegas or Cancun sounds like a great idea until hundreds of people start buying their flights and hotels, arrive late or on the wrong days, and decide they want to bring family members. What sounds like a fabulous experience can become a corporate travel nightmare.

Enter ITA Group, the corporate travel specialists.

When it comes to corporate conferences, they make sure everything runs smoothly. From event registration to flights, cars, hotels, and outing events, all the way down to the smallest detail, ITA Group facilitates seamless travel experiences.

However, when the ITA Group was formed 20 years ago, corporate travel typically meant booking the same airfare and hotel rooms for 200 to 1000 attendees. Everyone flew into one location, stayed the same number of nights, and flew out again.

But as corporate groups grew in size and requests required escalating levels of personalization, booking these large-scale events created a lot of time-consuming back-and-forth between ITA\u2019s agents and a client\u2019s employees.

Requests became increasingly more customized, companies would only pay a certain dollar amount per person, an executive wanted to take their family, or someone needed to leave a day early.

This level of personalization meant that ITA Group\u2019s original business model, where a live person handled everything, couldn\u2019t scale.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t