Celebrating creativity, impact, and innovation: DEPT® named 2025 Lovies Agency of the Year
For the fourth year running, DEPT® has been named Agency of the Year at the Lovie Awards — a recognition of the boundary-pushing creativity, innovation, and impact that define our work.
We’re also exceptionally proud to share that both our work with NVIDIA on Signs and our work with Just Eat X Netflix earned special recognition as Brand of the Year and Collab of the Year, respectively.
All together, our projects for brands including PepsiCo, Just Eat Takeaway, and the Government of Barbados earned a total of 24 wins across categories spanning AI, immersive, and impactful work.
Competing against nearly 1,200 entries from 35 countries, our recognition at this year’s Lovie Awards reaffirms DEPT®’s position as a global leader in blending creativity and technology to unlock tomorrow’s possibilities for today’s most ambitious brands.
“Four years in a row still feels a bit unreal. It all comes down to people who love to invent and clients who believe in growing through creativity and technology. We couldn’t ask for better partners.
”Dimi Albers, CEO at DEPT®
The winners
NVIDIA x American Society for Deaf Children: Signs
HELLO MONDAY/DEPT®
3x Gold, 1x Silver, 3x People’s Lovie
Signs reimagines language learning through technology. Built using advanced AI models and motion-tracking, it creates an interactive platform that teaches American Sign Language as naturally as a conversation. By bridging accessibility and innovation, it empowers both Deaf and hearing users to communicate visually and intuitively. It’s an example of how AI can remove barriers and make education more inclusive.
Talking Portraits: DOGSTUDIO/DEPT®
3x Gold, 2x People’s Lovie
Talking Portraits transforms static art into living, conversational experiences. Through generative AI, computer vision, and natural-language processing, DOGSTUDIO/DEPT® crafted emotionally responsive digital portraits capable of real-time dialogue. The project explores the intersection of creativity and machine learning, breathing new life into cultural heritage while demonstrating how immersive storytelling can humanize technology and redefine interaction with art.
Otrium: Ovatars by Otrium – DEPT®
2x Gold, 1x Bronze, 3x People’s Lovie
Otrium partnered with DEPT® to launch “Ovatars,” a suite of AI-generated digital models designed to showcase unsold fashion inventory more effectively. By combining basic product photography with generative AI, the platform brings previously overlooked SKUs to life in look-books, ad campaigns and product pages. It has reduced traditional model photography costs by around 40% and improved conversion rates for those items by up to 50%. The initiative shows how tech-driven creativity can power circular fashion economics.
Trainline: Bums on Board – DEPT®
2x Silver, 1x Bronze, 3x People’s Lovie
Trainline partnered with DEPT® to flip the sustainability narrative into something cheeky and memorable. With playful visuals, a hero voice-over narrated by comedian Asim Chaudhry, and the rallying call “Get your bum on board,” the campaign reframes climate action not as a sacrifice, but as a laugh-out-loud seat change. It drove a 10 % lift in ad recall and 2.3 M views, showing that serious impact can come wrapped in humour.
Netflix & Just Eat Takeaway: Squid Games – DEPT®
2x Silver, 1x People’s Lovie
DEPT® and Just Eat Takeaway tapped into pop culture momentum by pairing with Netflix’s launch of Squid Game 2 to deliver a clever, immersive blend of food order and gaming. A bespoke AI-powered “ELIMINATE” game turned the viewing ride into a literal seat-edge experience—ask users to bite, not get caught, and win up to £/€10K. The campaign mirrored the show’s tension, scaled across TV, social, and mobile, and centred on the link between watching and eating.
R.O.A.D To Barbados: Reclaiming our Atlantic Destiny – DEPT®
1x Silver, 1x Bronze, 1x People’s Lovie
The R.O.A.D. (Reclaiming Our Atlantic Destiny) Programme reimagines how nations preserve and share history. In partnership with the Government of Barbados, DEPT® created the brand strategy, visual identity, and digital experience to digitise one of the world’s largest archives of transatlantic slave trade records. The result is a living digital monument that honours the past, safeguards cultural memory, and invites global participation in shaping a more inclusive future.
DEMO Festival: STUDIO DUMBAR/DEPT®
1x Silver, 1x People’s Lovie
For its 2025 edition, the festival launched by Studio Dumbar/DEPT® grew into a truly global celebration of motion design, taking over digital screens in 15 cities across seven countries. Curating over 600 motion works from more than 350 designers, the team turned everyday urban environments into immersive creative showcases. This initiative reframed public-space media, proving that design can command city-scale attention while spotlighting emerging talent and creative culture in motion.
Artis: DEPT®
1x Bronze, 1x People’s Lovie
ARTIS, one of the world’s oldest zoological gardens, partnered with DEPT® to launch a new digital experience encompassing a content-rich website and companion app for ARTIS Zoo, ARTIS-Micropia, and ARTIS-Groote Museum. The solution includes a revamped CMS, interactive map, guided audio tours, and narrow-casting across onsite screens, bridging the micro and macro worlds of nature and providing visitors a seamless experience online and offline.
Icons Club: DOGSTUDIO/DEPT®
1x Bronze, 1x People’s Lovie
DOGSTUDIO/DEPT® partnered with Icons Club to shape the first public expression of its AI-powered fitness platform featuring celebrity athletes. We built a bespoke WebGL particle system to visualize the app’s AI coach—an immersive preview of what’s to come. With the full app build underway, this project marks the beginning of a long-term digital collaboration.
Ricola: DEPT®
1x Bronze, 1x People’s Lovie
Ricola enlisted DEPT® to rethink the structure and navigation of its global web presence, aiming to align the digital experience with its herbal-roots brand identity while improving usability across devices and markets. The redesign streamlined the site architecture, focused on clarity and simplicity, and created a mobile-first navigation system that reflects Ricola’s premium standing and botanical heritage. The refreshed website allows users to find information about ingredients, sourcing, and product variants with ease and confidence.
Pride & Seek: DOGSTUDIO/DEPT®
1x Bronze, 1x People’s Lovie
Pride & Seek invites players into a vibrant, browser-based experience where the character Hue sets out to reunite with nine balloon friends across a colourful world. Along the way, players encounter interactive learning moments tied to each color of the LGBTQ+ flag, blending playful hide-and-seek mechanics with storytelling that emphasises visibility, inclusion, and joy. The project uses creative game design to deliver both delight and meaning, showcasing how digital interaction can reinforce cultural values.
PepsiCo: Extra Flamin’ Hot Temp Drop Shop – DEPT®
1x Bronze, 1x People’s Lovie
During the chilly January gloom, the Walkers Temp Drop Shop turned up the heat. The campaign featured a live-action British corner shop pop-up that mirrored a timed TikTok drop of extra-flaming-hot limited-edition snacks. DEPT® teamed with PepsiCo’s in-house unit Sips & Bites to fuse influencer culture (featuring Ash Holme, Axel Blake, Oli Paterson, and Asim Chaudhry) with physical immersion, bringing the brand’s bold personality into real-world retail theatre and seamlessly bridging virtual engagement with shopping.
Raleigh: The Boldest Brand on Two Wheels – DEPT®
1x Bronze, 1x People’s Lovie
When legacy cycling brand Raleigh partnered with DEPT®, the goal was to refresh its visual identity, brand film, and campaign to reflect modern mobility while honoring heritage. The new look centres around the e-bike ‘Raleigh ONE’ and captures diversity, urban energy, and motion across cityscapes. Through thoughtful strategy and striking design, DEPT® positioned Raleigh as a brand moving forward in cycling as well as experience, culture, and purpose.
A massive thank you to the Lovie Awards judges for recognising our work, to our clients for trusting us to push boundaries, and to every Depster whose creativity made these wins possible. And, of course, to everyone who took the time to vote for the People’s Lovies.
Setting new standards: DEPT® wins The Lovies AOTY for a fourth time
DEPT®is celebrating winning 31 awards at the 2024 Lovie Awards and being named Agency of the Year for the fourth time. With a total of 8 Gold, 17 Silver, 6 Bronze, and 21 People’s Lovie awards earned for work completed for clients including Sesame Workshop, Just Eat Takeaway, GANNI, and Strava, DEPT® is proud to celebrate another spectacular year at the Lovies.
Competing against 1,200 entries from 30 countries, our work has been selected as the best in its category, reinforcing our position as a leading agency that unlocks tomorrow’s possibilities for today’s most ambitious companies. Our range of winning projects reflect our innovative approach to utilising AI and immersive experiences to deliver real business value for our clients.
Big winners include the AI-powered virtual beauty guru, Kenna, that we created for essence, the social-first branded content docuseries created for Just Eat Takeaway, the online experience created for Sesame Workshop to help caregivers talk about grief with children, and the simple-yet-powerful tool created in partnership with The True Story to help website owners worldwide fight misinformation.
““A fourth Agency of the Year win—just unreal. It’s a reminder of how far we’ve come, creating some of the most innovative work in the industry and pushing boundaries in tech and marketing. None of this would be possible without our amazing Depsters and clients. Huge thanks to them, the Lovie judges, and everyone who’s been cheering us on!”
”Dimi Albers, Global CEO, DEPT®
The winners
Google: The Web can do What – Hello Monday/DEPT® – 2x Gold, 1x People’s Lovie
Unpacking the web’s latest tools, innovations and big opportunities for developers. We collaborated with Google to showcase the capabilities of the web, and open up a world of possibilities for developers in the browser. The things that make you go: “The web can do what?!”
GANNI: GANNI 2.0 – DEPT® – 1x Gold, 1x Silver, 2x People’s Lovie
The ‘GANNI Space’ metaverse is a trailblazing example of blending cutting-edge technology with stylish design to create a unique virtual retail experience. Far more than a standard fashion showroom, it offers an interactive and immersive journey through GANNI’s collections, each with a distinct, multidimensional character. This innovative space bridges arts, fashion, retail, and culture, providing users with a tactile experience through 3D interactions and detailed views.
Bol: The Story of the Forget-me-nut – DEPT® – 1x Gold, 1x People’s Lovie
Once upon a time (last holiday season, to be exact), online toy store Bol launched a one-of-a-kind interactive podcast inside its “Big Toy App”. By combining linear storytelling with interaction we doubled the app downloads and had a huge impact on the app engagement throughout the holiday season.
Sesame Workshop: Sesame Grief Project – Hello Monday/DEPT® – 1x Gold, 2x Silver, 3x People’s Lovie
Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children in an open, honest, and age-appropriate way.
Undo the Firewall – Hello Monday/DEPT®- 1x Gold, 1x Silver, 1x People’s Lovie
With the World Economic Forum declaring “Misinformation” as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens.
Simple Things: The best things are Simple Things – Hello Monday/DEPT® – 1x Gold, 1x Silver, 1x People’s Lovie
Simple Things offers the simplest solution for smart home and building automation. Because everyone can do with a little more less, we helped create a branding and website design that was minimalist, curated and subtle. A brand and design system that bridges lifestyle benefits and product features. Aesthetics and functionality. Because we know best things are the Simple Things.
Sumthing – DEPT® – 1x Gold, 1x People’s Lovie
Recognising the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.
Strava: Year in Sport 2023 – Hello Monday/DEPT® – 4x Silver, 2x People’s Lovie
Athletes all over the world look forward to Strava’s Year in Sport campaign, an in-app experience tailored so that each Strava Athlete (user) can visualise their training activities and stats from 2023. By combining clever animations with striking visuals, we created an engaging and entertaining story for each athlete. Every sprint, jump, race and victory dance comes alive in a burst of electrifying color, emphasising everything you’ve accomplished while continually looking to break your own personal bests.
Consensys – Hello Monday/DEPT® – 2x Silver, 1x People’s Lovie
Consensys is a Web3 company looking to empower anybody to be a builder of the new internet. Therefore, they were looking for a website that allowed them to keep the authority of their past experience but move away from their corporate look and feel. In 2.5 months, we created this fun, approachable and informative site, from UX/UI, asset creation, data visualization and development.
essence: Kenna – DEPT® – 1x Silver, 1x People’s Lovie
With an ambition to become a global leader in the beauty industry, essence is moving away from a performance-focused strategy and opting for an experience-focused strategy. To make a splash, the brand is investing in emerging tech, including an AI-powered virtual assistant named Kenna, which DEPT® was thrilled to design and build.
Andermatt Swiss Alps: Andermatt – DEPT® – 1x Silver, 1x People’s Lovie
Andermatt is a Swiss mountain village on its way to becoming a prime alpine destination. The emerging Andermatt Reuss district and the expansion of the infrastructure offer space for new, visionary living space supported by the surrounding community. To promote tourism in this region and accelerate real estate sales, DEPT® created a new 3D immersive experience in this iteration of the website.
Johnnie Walker: Footsteps of progress – DEPT® – 1x Silver, 1x People’s Lovie
We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that’s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.
Just Eat Takeaway: Home of the Hotspots – DEPT® – 1x Silver, 1x Bronze, 1x People’s Lovie
From fast-casual chains to unique holes in the wall, JET is the ultimate platform to find favourite comfort dishes and discover new culinary delights. But not everyone knows about its vast range of locally-loved offerings. To address this, DEPT® and JET launched a social-first, branded content docuseries that garnered more than 11 million views of its first three episodes, a 4% favorability increase and a 136% order boost.
Just Eat Takeaway: Delivering joy with an unexpected duo – DEPT®- 1x Silver, 1x Bronze
After enlisting the unexpected duo of Christina Aguilera and Latto to front the 2023 iteration of JET’s “Did somebody say…” campaign, DEPT® was tasked with translating the excitement of the TV world across digital channels to help establish JET as the best on-demand delivery platform that caters to all food cravings and convenience needs.
Louis Poulsen – DEPT® – 1x Silver, 1x People’s Lovie
Louis Poulsen approached DEPT® with a clear objective: To update their website in sync with their minimalistic Scandinavian design ethos. Our plan was not just to redesign; we wanted to refresh the digital landscape and craft a forward-looking, naturally progressive evolution that integrates with Louis Poulsen’s brand identity.
Bol: Christmas – Packing Up Early – DEPT®- 1x Bronze, 1x People’s Lovie
We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.
The Gym Group – DEPT® – 1x Bronze, 1x People’s Lovie
January is arguably the most critical (and crowded) time in the health and fitness calendar. After appointing DEPT® as its lead creative agency, our first task for The Gym Group was to develop a through-the-line creative concept that would not only make an impact during this period but have the longevity to serve as a brand platform throughout the year.
Krea App: Ramasjan Krea App – Hello Monday/DEPT® – 1x Bronze
Ramasjangs new crea app is crafted on a foundation of sweat, heart and joy of drawing. We have a dream of strengthening children’s joy of life and self-confidence through creativity. Together with DR, we have developed a place where children can experiment with drawing techniques on solid ground, and where time can be allowed to slip away between their hands, because an hour has passed coloring a beautiful pattern.
eBay: eBay Parts & Accessories – DEPT® – 1x Bronze
With an inventory of millions – far larger than any competitor – and upwards of 20 million active users, eBay is a leader in the car parts and accessories (P&A) market. But not a brand to rest on its laurels, eBay wanted to defend its market share and turned to DEPT® to engage its vast audience through a single 360-degree through-the-line campaign.
Kudos to our talented team and incredible clients and a huge thank you to the Lovies judges and all our supporters.
DEPT®’s AI and Impact work recognised with 31 Lovie Award Finalists
Following our recognition as Agency of the Year at last year’s Lovie Awards, DEPT® is back in 2024 with 31 finalist spots, a testament to the high-impact work we’re delivering for some of the world’s leading brands including Google, eBay, Strava, GANNI, Just Eat Takeaway, and Diageo.
Unlocking tomorrow’s possibilities for today’s most ambitious companies
What makes this year extra special? Our nominations cover a wide range of categories like responsible technology, DE&I, brand strategy, social, and sustainability. This shows how DEPT®’s 50/50 blend of tech and marketing expertise is helping the most ambitious companies make waves in their industries.
Some standout projects include:
- Kenna, the first AI-powered virtual beauty assistant for essence, which has transformed how customers interact with beauty products.
- Undo the Firewall, a collaboration between Hello Monday/DEPT® and The True Story which fights internet censorship in Russia, showing how we’re using tech for positive impact.
- The digital showroom for GANNI which is redefining creativity and commerce in the digital fashion world.
- Strava’s ‘A Year in Sport’ in-app experience which demonstrates how we transform data into truly personalized, engaging experiences.
In addition to the 31 finalists, Undo the Firewall and our social campaign for Just Eat with Christina Aguilera and Latto are in the running for the 2024 Lovie Awards Collaboration of the Year.
The Lovie Awards are Europe’s premier awards honoring excellence on the internet, with over 1,200 entries from 35 countries competing this year. We’re proud to have our work recognized for both jury-selected awards and People’s Lovie Awards, affirming our leadership in AI innovation and sustainable solutions that drive real-world impact.
Huge congratulations to all of our nominated clients: Andermatt; Bol; Consensys; DR Ramasjang; eBay; essence; GANNI; Google; Johnnie Walker; Just Eat Takeaway; Louis Poulsen; Sesame Workshop; Simple Things; Strava; Sumthing; The Gym Group; The True Story – Undo The Firewall.
Vote for us
Voting polls are now open to the public until Thursday 17th October, and winners will be announced later in the month.
Please cast your votes for your favorite finalists via the links below.
Tech: AI, Platforms & Websites
essence – Kenna
AI, Web3 & XR – Technical Achievement
Strava – Year in Sport 2023
Marketing, Advertising & PR – Best Use of Data
Marketing, Advertising & PR – Best Animation
Apps, Platforms & Software – Health, Wellness & Lifestyle
Apps, Platforms & Software – Best Visual Design
GANNI
Website & Mobile Sites – Retail & Shopping
Website & Mobile Sites – Weird & Experimental
Google – The Web Can Do What
Website & Mobile Sites – Schools & Education
Website & Mobile Sites – Best Navigation & Structure
Simple Things
Website & Mobile Sites – Services
Website & Mobile Sites Best Design – Aesthetic
Consensys
Website & Mobile Sites – Business
Website & Mobile Sites – Best Homepage
Andermatt – Swiss Alps
Website & Mobile Sites – Corporate Communication
Louis Poulsen
Website & Mobile Sites – Architecture, Interiors & Home
DR Ramasjang – Krea app: unleash your creative super powers
Apps, Platforms & Software – Family & Kids
Impact Projects
Sesame Workshop – Growing as we Grieve
Beyond – Education
Website & Mobile Sites – Family & Parenting
Website & Mobile Sites – Television & Film
Undo The Firewall
Beyond – Responsible Technology
Website & Mobile Sites – Responsible Technology
Sumthing
Website & Mobile Sites – Sustainability & Environment
Bol – Christmas: Packing Up Early
Marketing, Advertising & PR – Diversity, Equity & Inclusion
Marketing & Campaigns
Just Eat Takeaway – Home of the Hotspots
Film & Video – Food & Drink
Marketing, Advertising & PR – Food & Beverage
Just Eat Takeaway – Delivering joy with an unexpected duo
Marketing, Advertising & PR – Best Social Media Campaign
Social – Best Partnership or Collaboration
eBay- Parts and Accessories
Marketing, Advertising & PR – Best Brand Strategy
Johnnie Walker – Footsteps of progress
Marketing, Advertising & PR – Best Integrated Campaign
The Gym Group
Marketing, Advertising & PR – Best Digital Campaign
Bol – The Story of the Forget-me-nut
Podcasts – Best Branded Podcast or Segment
Thanks for voting!
In addition to the 31 finalist award nominations, DEPT® was also acknowledged in the official shortlist for twelve categories with our clients Bol. easyJet, Google, Johnnie Walker, Just Eat Takeaway, Louis Poulsen, and Switzerland Tourism
Huge thanks and congrats to our clients and talented teams for being acknowledged as the best of the internet, and thank you all for voting for us!
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
DEPT® wins a record 65 Lovie Awards & is named AOTY for the third time
DEPT® is celebrating winning 65 awards at the 2023 Lovie Awards and being named Agency of the Year for the third time. With 12 Gold, 13 Silver, 10 Bronze and 30 People’s Lovie awards with clients including Bang & Olufsen, eBay, Just Eat Takeaway, Lapierre and Virgin Galactic, DEPT® has set a new record for the most wins in Lovie Awards history.
Setting the standard
Competing against 1,200 entries from 30 countries, our work has been selected as the best in its category, reinforcing our position as a leading agency that’s setting the standard for tech and marketing. Our range of winning projects reflect our innovative approach to utilising AI and immersive experiences to deliver real business value for our clients.
Big winners include the stunning custom 3D avatars created for Bang & Olufsen’s ‘See Yourself in Sound’ experience by Hello Monday/DEPT®, the AI-fuelled immersive experience, Prepare to Pioneer, by DOGSTUDIO/DEPT®, the pre-loved fashion campaign for eBay x Love Island, and the beautiful site created for sustainable fashion brand Evrnu.
“We’re committed to pioneering tech and marketing to help our clients stay ahead, and seeing these incredible projects achieve recognition from both the Lovie judges and the general public is both humbling and reassuring that we’re delivering on our promise,” said Dimi Albers, Global CEO at DEPT®. “We’re super proud of our teams who are so dedicated to their craft and, of course, to our clients who trust us to deliver for them. Thanks to the Lovie judges and to every person who voted for us; it really means a lot.”
The winners
Bang & Olufsen: See yourself in sound
Hello Monday/DEPT®
1 x Gold, 2 x Silver, 2 x Bronze, 4 x People’s Lovie
For high-end consumer electronics brand, Bang & Olufsen, Hello Monday/DEPT® created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor, crafted in real-time by analysing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.
eBay x Love Island: Coupling up with pre-loved fashion
1 x Gold, 3 x Bronze, 3 x People’s Lovie
eBay, the global online marketplace, is a pioneer of thoughtful commerce. It strives to encourage shopping choices that are better for people, their pockets, and the planet. Within its fashion category, one of eBay’s core objectives is to inspire consumers to swap fast fashion for pre-loved. And what better way to spark a movement towards a more conscious way of shopping than by partnering with Love Island; breaking up the show’s long standing relationship with fast fashion brands. DEPT® expertly promoted the partnership, generating 217 million impressions across social channels, 1,400% more searches for ‘pre-loved fashion’ on its site and a 24% increase in new circular businesses joining the marketplace compared to series 8.
Evrnu: Combining passion, art and science into a new identity and branding
2 x Gold, 2 x People’s Lovie
With a mission to reduce the garment industry’s environmental impact, textile innovations company Evrnu® needed a brand image that reflected its ambitions. After its first product, Nucycl®, was named one of the best inventions of 2022 by Time magazine, the company turned to DEPT® to carve out a defined brand strategy and identity for the organisation and its technology.
Prepare to Pioneer: An AI-fuelled experience to unlock personalised content
DOGSTUDIO/DEPT®
3 x Gold, 3 x People’s Lovie
‘Prepare to Pioneer’ is an AI-fueled wayfinder experience created by DOGSTUDIO/DEPT®, which encourages users to discover their Pioneering profile. Through a take on the well-known mechanics of fortune-telling, it takes users on a journey that offers a very unique twist on the traditional process of content curation, combining it with an innovative storytelling experience. Try it for yourself.
Star Atlas: Experience a virtual gaming metaverse
Hello Monday/DEPT®
2 x Gold, 2 x People’s Lovie
Star Atlas is an AAA space exploration strategy game and blockchain-driven virtual metaverse. The brand is set to revolutionise the future of gaming, entertainment and beyond. Hello Monday/DEPT® partnered with their team to create an immersive digital experience that created excitement around the game’s launch.
Philips: It’s time to get real about body hair and One of a Kind
3 x Silver, 3 x People’s Lovie
Philips had a simple goal: to empower women all around the world, making them feel seen, heard, and proud of their bodies. So we assembled an all female team to tackle its latest campaign. We unleashed a social-native format that returned the power to those who truly understand the subject at hand: real customers. And for the launch of its OneBlade, we launched the “One of a Kind” campaign – referring both to the unique aspect of the OneBlade and the too-good-to-be-true, unbelievable experiences people have with the product.
Fritz Hansen: Curated content that connects inspiration and information
1 x Gold, 1 x People’s Lovie
Fritz Hansen is synonymous with Danish design and proud craftsmanship. They turned to DEPT® to create a modern digital platform that was inspiring, aesthetic and intuitive – just like Fritz Hansen’s design classics.
Give a Hand: Using tech for good
Hello Monday/DEPT®
1 x Gold, 1 x Silver, 2 x People’s Lovie
Following on from Hello Monday/DEPT®’s multi-award winning pioneering approach to teaching the sign language alphabet, Fingerspelling, they launched GiveAHand.ai – the world’s largest open-source image library of hands fully tagged with data to help build better hand models.
Demo Festival: The largest motion design festival in the world
STUDIO DUMBAR/DEPT®
1 x Gold, 1 x Silver, 1 x People’s Lovie
Founded by STUDIO DUMBAR/DEPT®, the Design in Motion Festival (DEMO) is the world’s largest open air exhibition.The festival took over 5,000+ digital screens across the Netherlands to showcase the best motion design work from across the world. After receiving over 5,300 submissions, this unique, public exhibition of creative work featured 815 moving artworks by designers from 54 countries.
Van Gogh Museum: Reshaping the way researchers engage with art
2 x Silver
Vincent van Gogh is a true luminary of Dutch artistry. And when it comes to showcasing why he is one of the Dutch masters of painting, no museum surpasses the Van Gogh Museum in Amsterdam. We created The Van Gogh Collection Catalogue to become an unprecedented digital experience for researchers and art lovers.
Lapierre: Launch campaign for Lapierre’s latest eZesty eMTB
1 x Silver, 2 x Bronze, 3 x People’s Lovie
When Lapierre launched a new version of their eZesty electric mountain bike (eMTB), as Lapierre’s lead comms agency, DEPT® were tasked to develop and produce a launch campaign for the eZesty. We partnered with creative mixed media craftspeople, Mana, from Paris to create a striking campaign movie.
Trainline: A rallying cry to use railways
1 x Silver, 1 x Bronze, 2 x People’s Lovie
Trainline is Europe’s leading train and coach app. With a purpose for helping people make more environmentally friendly travel choices, the brand enlisted DEPT® to spread the word of its ‘I came by train’ campaign across paid social channels, inspiring people to help fight climate change and lower their carbon footprint by opting to travel by trains over cars and planes.
Virgin Galactic: Bringing users closer to space with a new immersive website
DOGSTUDIO/DEPT®
1 x Bronze, 1 x People’s Lovie
On a mission to accelerate the future of transportation and define the next generation of space travel, Virgin Galactic launched its new commercial spaceflight website to connect all those who are curious about space travel. The brand partnered with DOGSTUDIO/DEPT® to redesign their website which reflects the company’s vision & desire to create a community for future astronauts.
Just Eat Takeaway x Katy Perry
1 x Silver, 1 x People’s Lovie
By enlisting pop sensation Katy Perry as the new face of Just Eat Takeaway’s 2022 campaign, it aimed to spread joy across 17 markets in 21 different languages. DEPT® was appointed as the lead digital agency to extend its iconic TV commercial into online and social channels, helping to cement ‘Did somebody say…’ as a ubiquitous slogan around the world.
The Embassies: Where life never gets old
Hello Monday/DEPT®
1 x Silver, 1 x People’s Lovie
Founded in Switzerland and globally at home, The Embassies is a global service living concept for lifestyle driven grown-ups, that radically changes the narrative on aging presenting a new way to grow old. A place to live and thrive. Hello Monday/DEPT® helped them to map out the end-to-end customer experience and designed a range of digital assets.
Meebits: A pixel-packed experience
DOGSTUDIO/DEPT®
1 x Bronze, 1 x People’s Lovie
When it comes to NFT collections, few have as large, active, and engaged of a community as Yuga Labs’ Meebits. With 20,000 unique characters, each with a rigged 3D model and full IP rights for holders, Meebits owners worldwide have created an eclectic, inclusive, and utterly creative digital culture. DOGSTUDIO/DEPT® created an official home for the Meebits collection, where they would roll out special content, activities and surprises that are as fun and creative as the community itself.
Thank you to everyone who voted for us and kudos to our amazing teams and clients for these incredible achievements.
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
DEPT®’s pioneering work recognized with 35 Lovie Award Finalists
After celebrating Network of the Year at the 2023 Webby Awards, DEPT® is honored to now share our record 35 nominations for the 2023 Lovie Awards for our work with brands including eBay, Philips, Bang & Olufsen, Lapierre, and Virgin Galactic.
35 finalists
Competing against 1,200 entries from 30 countries, as a Finalist our work has been selected as among the best in its category and is in the top 20% of all work entered. Each of our nominated projects is eligible to win two awards: a Gold, Silver or Bronze Lovie Award, as chosen by the Academy in each category, and a People’s Lovie Award.
Our nominations this year span Marketing, Advertising & PR, Websites, Social, Film & Video, Apps, Platforms & Software, Web3 & XR, and Beyond. Shortlisted projects by DEPT®, Studio Dumbar/DEPT®, Dogstudio/DEPT®, and Hello Monday/DEPT® range from the stunning custom 3D avatars created for Bang & Olufsen’s ‘See Yourself in Sound’ experience, to empowering women in Philips’ “It’s time to get real about body hair” campaign, the immersive experience of the Star Atlas website, to the huge success of the eBay and Love Island pre-loved fashion campaign.
Huge congratulations to all of our nominated clients: American Society for Deaf Children; Bang & Olufsen; eBay; Evrnu; Fritz Hansen; Just Eat Takeaway; Lapierre; Meebits; Philips; Star Atlas; The Embassies; Trainline; Van Gogh Museum, and Virgin Galactic.
Vote for us
Voting polls are now open to the public until Thursday 12th October, and winners will be announced later in the month.
Please cast your votes for your favorite finalists via the links below:
Bang & Olufsen
eBay x Love Island
Lapierre
Philips
Just Eat Takeaway x Katy Perry
Van Gogh Museum
Fritz Hansen
Evrnu
Trainline
Give A Hand – American Society of Deaf Children
Star Atlas
Virgin Galactic
The Embassies
Meebits
Demo Festival
Prepare to Pioneer
In addition to the 35 finalist award nominations, DEPT® was also acknowledged in the official shortlist for seven categories with our clients Just Eat Takeaway, Meebits, Betty Nansen, D&AD, American Society for Deaf Children(Give a Hand), Bang & Olufsen, and the Van Gogh Museum.
Kudos to our talented teams and awesome clients for this incredible achievement, and thank you for voting!
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Questions?
Global SVP of Marketing
Marjan Straathof
The Lovie Awards: Beyond – Currents Shaping Europe’s Internet Culture & Innovation
The rapid advancement of artificial intelligence may have some people believing that, as a society, we’re more interested in technology than humanity. But the reality is that new technologies like AI have led us, as a society, to value humanity even more.
This trend towards human-centricity has created new expectations among consumers that are transforming the landscape of business and Internet culture. Explore how European consumers are driving a more socially conscious approach to both. And discover how human-centricity and responsible growth models are contributing to a better, shared global future.
Gain valuable insights from a panel discussion featuring three esteemed speakers. They will share their invaluable experiences and shed light on how their work has played a pivotal role in shaping this movement. Together, we will envision the future of Europe and beyond, as we navigate a path that harmoniously blends profitability, social responsibility, and human-centric practices.
Every year, The Lovie Awards curates events that revolve around the latest trends shaping our professional and social lives, encompassing culture, technology, and business. This year, we are thrilled to host one of these sessions.
Want to join us in real life at the DEPT® office in Amsterdam? Sign up through the Lovie Awards.
The Lovie Awards: Beyond – Currents Shaping Europe’s Internet Culture & Innovation
Date
July 06
From
16:00 – 16:45
Where
DEPT® Amsterdam
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View all InsightsDEPT® wins the most awards in Lovie Awards’ history
Shortly after being named Agency Network of the Year by the Webby Awards, DEPT® is the Agency of the Year at the Lovie Awards for the second time, winning a record of 43 awards with clients including Amazon Prime, HAPE, Philips, and H&M.
Now in its thirteenth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® picked up 7 gold, 9 silver and 6 bronze awards. The projects were also popular with the public, securing an additional 21 People’s Lovie Awards. With a total of 43 awards, DEPT® is the most awarded agency in The Lovie Awards’ history.
“To be named both Agency of the Year at the Lovies and Network of the Year at the Webby’s in the same year is just mind-blowing,” said Dimi Albers, CEO, DEPT®. “We always try to do what hasn’t been done before to help our clients stay ahead, and the winning projects this year really showcase our pioneering work across Web3, commerce and tech. We’re super-proud of all the Depsters who get these amazing projects off the ground, and we thank our awesome clients who give us the opportunities to do what we do best.”
The award-winning projects
The unique Web3 experience the team created for fashion brand H&Mbeyond which turned their showroom into an immersive, virtual experience, won two Bronze Lovies and two People’s Lovie Winner in the Web3, NFTs & Metaverse categories for Best Brand Integration / Brand Strategy and Business, Fashion & Retail. HYPEWEAR by ABOUT YOU, the first online shop for digital NFT fashion, won the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Commerce, Finance & Governance, and a Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Innovation or Use of Technology.
The magical, branded immersive experience that digitally F-Cut, the customisation tool created for sustainable accessories brand FREITAG that enables customers to design their own bags from recycled truck tarpaulins, won a Gold Lovie and People’s Lovie Winner in Websites: Best Design – Aesthetic, and a Silver Lovie and People’s Lovie Winner in Websites: Retail & Shopping. The website and app that takes visitors on a personalised tour of the Mauritshuis art museum won a Bronze Lovie and People’s Lovie Winner in Websites: Art. The magical, branded immersive experience that digitally brings de Bijenkorf’s wonderful shopping experience to life, won the Gold Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Best Visual Design for both DOGSTUDIO/DEPT® and DEPT®.
The “Made for everybody and every body” campaign created for Philips that promotes male body positivity won the Gold Lovie and People’s Lovie Winner in Social: Diversity, Equity & Inclusion. The humorous, festive campaign,“Felix & The Perfect Gift” created for bol.com won the Silver Lovie and People’s Lovie Winner in Advertising: Video Advertising Long Form. The campaign to promote bol.com’s ‘Big Toy-App’, which entertained children in an adventure to help Sinterklaas solve “The Mystery of the Missing Toys” and resulted in over 6.3 million interactive games played, won a Silver Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Integrated Mobile Experience.
The innovative experience DEPT® created for Amazon Prime for the launch of Without Remorse, which saw Twitch streamers taking part in a live, real life gaming experience, took home seven awards: the Gold Lovie and People’s Lovie Winner in Video: Best Narrative Experience; Silver in Advertising: Best PR Campaign; Silver and People’s Lovie Winner in Video: Live Experiences, and Bronze and People’s Lovie Winner in Video: Best Audience Integration.
DOGSTUDIO/DEPT® had a hat-trick of winners, with its stunning immersive experience for the Tomorrowland festival winning the Gold Lovie and People’s Lovie Winner in Websites: Best User Experience, and the Gold Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Conference, Festival or Party. For HAPE, the creation of walking, 3D, NFT HAPES won the Gold Lovie and People’s Lovie Winner in Websites: Best Use of Animation & Motion Graphics, and the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Entertainment, Gaming & Sport. And the digital version of the biggest event in the world, Virtual Expo Dubai, won a Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Art, Culture, Music & Film.
Hello Monday (part of DEPT®), won the Silver Lovie and People’s Lovie Winner in Websites: Schools & Education for the truly innovative and engaging state-of-the-art digital exhibition experience it created for the Bartlett School of Architecture Summer Show.
Finally, DEPT®’s very own Meta Festival – the first 24hr event in the Metaverse – which featured 109 speakers, was broadcast across three timezones, and attracted 12,000 registrations from 109 countries, won the Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Community.
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Global SVP of Marketing
Marjan Straathof
Vote for DEPT® at the Lovie Awards 2022
It’s a record year for DEPT® at the 2022 Lovie Awards, with 22 award nominations and 11 shortlisted projects. Named Agency of the Year at the Lovies in 2020 and Global Network of the Year at the 2022 Webby awards, DEPT®, Dogstudio (part of DEPT®), and Hello Monday (part of DEPT®) are celebrating a bumper year of Lovie recognition.
From the virtual world we created for H&Mbeyond., the magical digital experience we crafted for Bijenkorf, the inclusive campaign for Philips, and the live video experience for Amazon Prime, this year’s nominations span websites, Web3, advertising and apps. Nominated clients include HAPE, Philips, Freitag, H&M, HYPEWEAR by About You, Bol.com, Amazon Prime, Tomorrowland, Virtual Expo Dubai, Bijenkorf, Mauritshuis, the Bartlett School of Architecture, and our very own Meta Festival.
In addition to the award nominations, DEPT® was also acknowledged in the official shortlist for ten categories with our clients Jaeger-Lecoultre, Tomorrowland, Virtual Expo Dubai, Hyperwear by About You, Bijenkorf, Bol.com, Mauritshuis and Freitag.
Vote for your favourite DEPT® entry!
Voting is now open till October 6 and winners will be announced later in the month.
- Amazon Without Remorse, DEPT®: Advertising in Best PR Campaign; Video in Live Experiences; Video in Best Narrative Experience; Video in Best Audience Integration
- H&M – A unique Web3 experience for H&Mbeyond.: Web3, NFTs & Metaverse in Business, Fashion & Retail; Web3, NFTs & Metaverse in Best Brand Integration / Brand Strategy
- HYPEWEAR by ABOUT YOU – the first online shop for digital fashion: Web3, NFTs & Metaverse in Commerce, Finance & Governance; Web3, NFTs & Metaverse in Best Innovation or Use of Technology
- HAPE PRIME, Dogstudio (part of DEPT®): Websites in Best Use of Animation & Motion Graphics; Web3, NFTs & Metaverse in Entertainment, Gaming & Sport
- Philips: Made for everybody and every body: Social in Diversity, Equity & Inclusion
- Tomorrowland, Dogstudio (part of DEPT®): Websites in Best User Experience; Web3, NFTs & Metaverse in Conference, Festival or Party
- FREITAG F-Cut: Websites in Best Design – Aesthetic; Websites in Retail & Shopping.
- Meta Festival 2022: Web3, NFTs & Metaverse in Best Community
- Virtual Expo Dubai, Dogstudio (part of DEPT®): Web3, NFTs & Metaverse in Art, Culture, Music & Film
- Bol.com – Felix & The Perfect Gift: Advertising in Video Advertising Long Form, Mystery Box – Apps, Mobile & Voice in Integrated Mobile Experience
- Bijenkorf (Amaze & Admire): Apps, Mobile & Voice in Best Visual Design
- Mauritshuis (Site + Audiotour): Websites in Art
- Bartlett School of Architecture Summer Show, Hello Monday (part of DEPT®): Websites in Schools & Education
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Global SVP of Marketing
Marjan Straathof
DEPT® scoops 20 prizes at The Lovie Awards
DEPT® is celebrating a record year at The Lovie Awards after winning 10 jury prizes and 10 people’s awards.
Now in its twelfth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® scooped one gold, four silver and five bronze awards. The projects were also popular with the public, securing DEPT® ten People’s Lovie Awards.
“Twenty awards is an incredible achievement,” says Dimi Albers, CEO at DEPT®. “DEPT® has over 2,000 skilled, passionate people across 15 countries who push the boundaries of digital innovation and creativity every day for our clients. For us to gain recognition not only from the jury but also from the public vote is really humbling. We all want to create work that our clients can be proud of, and we thank them for giving us the opportunities to do what we do best.”
With 1.2 billion video views in just six days and 488k videos created, our ‘AySauce’ TikTok video campaign and hashtag challenge for ASOS scooped two People’s Awards and won Silver in Best Social Video Series, and Bronze in Social: Promotions & Contests.
The virtual experience we created for the Eurovision Song Contest, which brought the host city to life in a 3D world, won Silver in both Video: Best Audience Integration, and Apps, Mobile & Voice: Experimental & Innovation. The project also scooped the People’s Award in both categories.
Turning the Van Gogh Museum website into an accessible work of art won Gold in Websites: Best Practices, and Silver in Mobile & Voice: Best Visual Design, as well as People’s Awards in both categories.
The ‘Delivering Smiles’ campaign we ran for bol.com won a hat-trick of Bronze and People’s Awards in the Advertising category for Best Brand Strategy & Planning, Best Integrated Campaign, and Best Use of Media Campaign.
Finally, we’re proud to say that the virtual reimagining of the DEPT® Weekender, our annual event which usually brings Depsters from across the world together in person, won a Bronze award and was the People’s favorite the Websites: Community & Social category.
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Global SVP of Marketing
Marjan Straathof
DEPT® nominated for ten 2021 Lovie Awards
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View all InsightsA year on since DEPT® was crowned Agency of the Year at the Lovies, and we’re back again with ten award nominations. From the 3D virtual-world we created for the Eurovision Song Contest, to the TikTok social campaign we ran for ASOS, our nominations this year span advertising, socials, video, apps, websites and more. Winners and finalists will be announced in mid-November with the awards honouring the best of the European internet.
With 1.2 billion video views in just six days and 488k videos created, our ‘AySauce’ TikTok video campaign and hashtag challenge for ASOS is in the running for Best Social Video Series award, and Promotions & Contests award in the Social Excellence category.
The ground-breaking virtual experience we created for the Eurovision Song Contest, which brought the host city to life in a magic, 3D world, is nominated for Best Audience Interaction in the Virtual & Remote Features category, and the Experimental and Innovation award in the Apps & Mobile Sites Features category.
The work we did for the Van Gogh Museum which turned its website into an accessible work of art and enabled people from across the world to experience Van Gogh’s paintings in HD quality, is nominated for Best Practices in the Website Craft category, and Best Visual Design in the Apps & Mobile Sites Features category.
With a whopping 82% conversion rate and a 260% uplift in sales, the ‘delivering smiles’ campaign we ran for bol.com to support its Sinterklaus toy book and companion app is nominated in the Online Advertising Campaign category for three awards: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign.
Finally, we’re proud to say that the virtual reimagining of the DEPT® Weekender, our annual event which usually brings Depsters from across the world together in person, is nominated for the Community & Social award in the Website Single category. The virtual version of our festival, which included an interactive 3D map to explore, took place over three hours and included 50 speakers who delivered talks across 15 stages.
In addition to the award nominations, DEPT® was also acknowledged in the official shortlist for eight categories with our clients Muuto, Douglas, Van Gogh Museum, Rotterdam Partners, GANNI, Takeaway.com and the Eurovision.
Voting is now open till October 21st and winners will be announced in mid-November.
Please vote for your favourite DEPT® cases below:
- ASOS: Best Social Video Series; Promotions & Contests
- Eurovision Song Contest: Best Audience Interaction; Experimental and Innovation
- Bol.com: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign
- Van Gogh Museum: Best Practices; Best Visual Design
- DEPT® Weekender: Community & Social