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Brand & Advertising January 23, 2018

Our Thoughts on Digital #1

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We filtered these articles from the jungle of information on the internet to keep you one step ahead of the latest social and tech news. Enjoy!

Organic reach on Facebook is dead: advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon.

Snapchat may force users to watch three seconds of ads before skipping: Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

How to make Press and Hold Facebook posts using custom live photos: The app will automatically create a slideshow for you from the photos you pick.

Here’s how to create an Insta story highlight: Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they’ve expired from public view, as well as to share these posts in Highlights on their profiles.

Instagram will now add recommended posts to your feed: Instagram’s feed will now show users recommended posts — a change that earlier this month was spotted while in testing, and has since quietly gone live.

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